topic Facebook API Events in APIs & Integrations

Facebook API Events

Eliai91 — Wed, 21 Dec 2022 17:31:28 GMT

I don't get the point of Event for facebook in HubSpot.

They're setup to deliver offline events so i can't use as target when running a FB Campain. Furthermore they are all under "other" event so even if want to crate a custom conversion I can't select one of them.

It would be nice at least to know wich data hubspot i sending to FB API so i can create custom events on parameter basis but i didn't find any documentation about it.

Anyway the BIG BIG problem is hubspot doesn't store the 16 digit code of FB ID on the contact so even if find a way to track conversion there's no way to match the event with an account, making everything useless.

If I'm supposed to use conversion to link actions to users to get an audience there is someting I miss.

Are there solution to those issue or I'm the only one to have this probem?

Re: Facebook API Events

TitiCuisset — Tue, 03 Jan 2023 13:55:33 GMT

Hi @Eliai91

Thank you for reaching out!

I'm not an expert with events and Facebook but I found the following knowledge base articles that could help:

Share event and website data with Facebook via the Conversions API

Install Facebook event codes on your pages

I also want to tag some experts on this - @NicoleSengers @jolle @Jonno_Price @APrigent do you have any advice for @Eliai91 on this?

Thank you!

Best

Tiphaine

Re: Facebook API Events

Eliai91 — Thu, 13 Jul 2023 16:09:53 GMT

Nothing new. I'm still looking for what information hubspot is passing to facebook