topic Re: Equivalent of CustomerIO Events in APIs & Integrations

Equivalent of CustomerIO Events

Anett — Thu, 08 Sep 2022 12:36:03 GMT

Hello!

We are migrating from CustomerIO to HubSpot.

We used to rely heavily on this feature:
https://www.customer.io/docs/events/

I liked that these events were set up once, and any new event we created on our backend was automatically added to CustomerIO, without any additional development work. Marketing could see a list of these events along with the payload (JSON), and include them right away in their workflow in CustomerIO.

I was wondering if an equivalent exists in HubSpot.

I checked out Custom Behavioral Events and I saw that it is still in beta.

It looks like the way new event types are introduced is also a bit more complex:

I need to create an event in the web app and update my backend to recognize the event name, every time a new type of event is created. I am afraid that we need to introduce an additional layer on our backend that would map our events to HubSpot events. I am also concerned that we will need to communicate additionally with marketing just to touch bases (which events are new and if they want us to include those in HubSpot), and apply updates every time we change our events.

Here is a list of actions (events) done by a user:

UserSignedUp - send email
VerificationSent - send email
VerificationReminderSent - send email
VerificationClicked
UserAccountUpdated
UserSettingsUpdated - send email
...

We would like to see this list in HubSpot and if we introduce a new event (UserAccountDeleted), we would like to avoid signing into HubSpot and clicking through the wizard.

Is Custom Behavioral Events the only option?

Is there a recommended or better way to achieve what I described above?

Re: Equivalent of CustomerIO Events

LeeBartelme — Thu, 08 Sep 2022 13:14:39 GMT

That's a good question and I'd maybe post that to the ideas community topic. Maybe HubSpot has plans to surface the current behavioural events via API in the future but haven't yet. It looks like the old events version had an API endpoint. Most things in the CRM seem to be editable from APIs. To be clear, you want a way to programatically see what events have been defined in the system correct?

FWIW, you could probably still use the legacy events for now, if it gets you going and you can use that enpoint to get running. But know it will probably eventually go away and you'll need to migrate off of it. But it's worth investigating I think.

Re: Equivalent of CustomerIO Events

Anett — Mon, 12 Sep 2022 09:49:14 GMT

@LeeBartelme wrote:
To be clear, you want a way to programatically see what events have been defined in the system correct?

Yes, and manage them without interacting with the HubSpot UI.

I will check out the legacy events, thank you for your suggestion.

Do you know by any chance when legacy events will be removed?