topic Re: Difference between "Email" events and "Engagement - Email" events? in APIs & Integrations

Difference between "Email" events and "Engagement - Email" events?

PChalasani — Sat, 28 Aug 2021 23:06:08 GMT

I am using the API to get events from a HubSpot portal. I see there are two types of email events:

events of type EMAIL, including events like CLICK, OPEN, etc
events of type ENGAGEMENT, including `type = EMAIL`

I am guessing EMAIL events all represent automated emails sent as part of an automation or sequence, whereas ENGAGEMENT emails are those sent manually by a human.

Am I understanding correctly?

Thanks!

Re: Difference between "Email" events and "Engagement - Email" events?

natsumimori — Wed, 01 Sep 2021 03:18:23 GMT

Thank you for your post @PChalasani !

Here's the difference between those 2 APIs:

The email events API is for marketing emails and automated emails sent through workflows (This doesn't include sequences, currently there's no API to export sequence emails data.)
The engagements email API is for 1:1 emails sent through the object records (this doesn't include 1:1 emails sent through the connected inbox)

For your reference:

Email Events API doc

Engagements API doc

I hope this clarifies:)

Re: Difference between "Email" events and "Engagement - Email" events?

PChalasani — Wed, 01 Sep 2021 18:56:51 GMT

@natsumimori Thank you, very helpful!