topic Re: Passing UTM params to the next page upon cicking in APIs & Integrations

Passing UTM params to the next page upon cicking

Shaykoo — Sun, 18 Nov 2018 06:50:46 GMT

Hi,

Well I am using tracking URL to track the UTM params which is coming from capterra. When someone is coming from a different source (ex: Capterra) the UTM params are visible on the home page but I really need to pass those params to the signup page , this would happen when someone comes to the home page and clicks "Start free trial" which redirect user to the signup page. All I need is to pass the UTM params to the signup page so we could track who is coming from which source to the signup page. Capterra provides us the tracking URL which we are using in the home page to track but I dont know how to pass the params to signup page.

Re: Passing UTM params to the next page upon cicking

jayjiang — Mon, 19 Nov 2018 01:04:53 GMT

Better to write entry utm values to cookies and when the form loads to get the utms from the cookies

You will need javascript knowledge

Re: Passing UTM params to the next page upon cicking

IsaacTakushi — Mon, 19 Nov 2018 21:00:33 GMT

Hi @Abhishek_Sharma,

I like @jayjiang's recommendation.

It's also worth noting that HubSpot's tracking code will pick up the Capterra tracking parameters on your home page and bucket the contact according to these rules. The utm parameters don't need to be surfaced in the landing page URL unless you're trying to capture them with the hidden form field method outlined here or have some other use case.

Re: Passing UTM params to the next page upon cicking

LeticiaLemos — Thu, 16 Apr 2020 14:02:32 GMT

@IsaacTakushi actually not all my Capterra leads a recognized by HubSpot as from Capterra. Right now I am having to manually cross the data from Capterra with the new leads list to find who came from there.
I tried the support before few times and no solution came aside from telling me to ask Capterra for an API, which if they accept, would take some time to happen.

Do you have any suggestions on how I can solve this?!

Re: Passing UTM params to the next page upon cicking

IsaacTakushi — Fri, 17 Apr 2020 12:07:46 GMT

Hi, @LeticiaLemos.

Can you share links to some contact records which were bucketed correctly as well as incorrectly?

HubSpot needs to be able to capture and recognize any UTM parameters in the Capterrra tracking URLs in order to attribute visitors via the rules I linked above.

Re: Passing UTM params to the next page upon cicking

LeticiaLemos — Wed, 17 Feb 2021 13:32:55 GMT

Hi @IsaacTakushi ,

Thank you for your answer!

Bucketed incorrectly (upper image):
https://app.hubspot.com/contacts/4182155/contact/2241101/

Bucketed correctly (from LinkedIn, below image):
https://app.hubspot.com/contacts/4182155/contact/2106851/

Here is the example of a contact that came from our Gartner Ads campaign and, as I can not set a Gartner Ads campaign inside HubSpot, the software claims all of it to be a referral 😕

I would love to sort this out, but honestly, I am not really sure how.