topic Re: Creating a Webhook for Google Ad Extension in APIs & Integrations

Creating a Webhook for Google Ad Extension

GoZacGo — Tue, 10 Dec 2019 20:44:15 GMT

Hello!

I'm trying to follow the instructions provided by Google so I can create a lead form in Google Ads.

They basically say that I need to create a webhook in Hubspot that provides me with a URL and a key.

"A webhook is an API that enables you to send lead data to your CRM system in real-time. To set it up, you will need to add a webhook URL and key to your lead form extension. You may need to do some configuration within your CRM system to generate the URL and key.

The URL is the delivery path: after the user submits a lead form, an HTTP POST request is sent to the configured URL, allowing the lead data to go directly into the CRM system. The key is used for validating the leads sent."

Does anybody have experience doing this? It seems like it should be fairly easy, but I've learned that nothing in Hubspot really is. 🙂

TIA,

Zac

Re: Creating a Webhook for Google Ad Extension

Willson — Wed, 11 Dec 2019 09:34:31 GMT

Hi @GoZacGo

My understanding here is that you're looking for a way to generate a HubSpot Webhook URL so that you can pass form submissions to HubSpot from your external Lead Gen Forms, is that correct?

If so, this is not an integration type that we can currently support as we do not provide the means of generating a webhook within HubSpot.

Instead, our tools allow you to work with external systems to pass information from HubSpot to external webhook URLs - This functionality can be seen in-depth, here:
https://developers.hubspot.com/docs/methods/webhooks/webhooks-overview

Looking at the documentation that you provided, it appears this relates to a feature called 'Search lead form', this is not something I am familiar with and so, it may be possible that our Google Ads integration covers this type of ad.

HubSpot can track most Google ad types, including YouTube ads, but it's worth noting that it cannot report on or track Google Smart Campaigns due to API limitations. More info on this integration can be seen here:

https://knowledge.hubspot.com/ads/ad-tracking-in-hubspot

If you have not already done so, i'd recommend you connect your Google Ads account directly to your HubSpot account.

Let me know if you have any questions.

Re: Creating a Webhook for Google Ad Extension

GoZacGo — Wed, 11 Dec 2019 15:15:15 GMT

Thanks Matthew,

This is a newer type of ad extension that allows the user to fill out a form without going to the website. The information captured can be downloaded from google, but my client needs the info to be seamlessly passed to Hubspot.

Since the webhook doesn't seem to be a route we can easily take, I'm wondering if it is possible to then manually upload the leads into Hubspot to get the leads into a proper workflow.

Our Hubspot and Google accounts are totally connected, but this is falling outside of the basic integration, sadly.

Re: Creating a Webhook for Google Ad Extension

Willson — Fri, 13 Dec 2019 08:30:49 GMT

Hi @GoZacGo

As this is outside the current scope of our integrations, the best bet will be to fetch a list of the contacts via your Google Account, from there, you should be able to upload this into your portal.

Instructions on uploading contacts can be found here:

https://knowledge.hubspot.com/contacts/import-objects

I hope this helps!

Re: Creating a Webhook for Google Ad Extension

GoZacGo — Fri, 13 Dec 2019 11:47:19 GMT

Thank you. This may be the best workaround for now. If it is really successful beta for us, we may consider further development.

Best,

Zac

Re: Creating a Webhook for Google Ad Extension

UGAonline — Mon, 06 Jan 2020 21:39:22 GMT

We're in the same situation as @GoZacGo . We are building out Google Lead Gen ads and need to be able to integrate those leads into Hubspot to ensure that we can get each one into the workflow immediately upon receiving the request for information. If we have to delay our response time due to manual uploads, we loose prospective students.

We need Hubspot's help to update the software service so we can take full advantage of this ad tactic. Lead gen ads have been incredibly effective on social platforms so it is likely that Google lead gen ads will also be successful. We'll go the manual route for now as well, but please work on an integration for us.

Re: Creating a Webhook for Google Ad Extension

joelburns34 — Thu, 09 Jan 2020 16:02:44 GMT

I'll add my name to the list of folks requesting this type of integration. Allowing the automatic flow of Lead Form Extension data from Google Ads to Hubspot's email repository would great improve the time to respond to new leads.

Re: Creating a Webhook for Google Ad Extension

StacyPinke — Mon, 13 Jan 2020 17:18:46 GMT

Go ahead and us to the list of partners that will need this integration as well 🙂

Re: Creating a Webhook for Google Ad Extension

lmarshall — Mon, 03 Feb 2020 14:28:56 GMT

This can be done using Zapier. I was already using Zapier to take submissions from our website contact form and have them automatically turn into new HubSpot deals, and I just set up an Adwords Form the same way and it works great.

In Zapier, create a new "Zap". The app should be "Google Lead Form Extensions" and the trigger event is "New Lead". In the next step you'll get a Webhook URL which you will then paste into your Adwords lead extension. After entering the webhook in adwords and saving you should be able to test your trigger in Zapier and get confirmation that it works. Now finish your Zap by telling it what to do when the new lead comes in (Pick HubSpot CRM as the app and then the action you want to happen like Create Deal or Create Contact).

EDIT: The webhook key can be whatever you want it to be. You can use it to identify which ad campaign the lead came from. I named mine like this: "GoogleAdwords-SpecialOfferCampaign". Then pull that key into your HubSpot deal so you know where the lead came from.

Re: Creating a Webhook for Google Ad Extension

franestevan — Wed, 29 Jan 2020 11:49:14 GMT

I am trying this "GAd Lead Form Extension - Hubspot" connection through Zapier too, but, in fact, I cannot say that works properly since the AdWords field "Webhook key" is required. Could you please tell me where have you got this information?

Furthermore, it is comprehensible that a Google Ads functionality that still remains on its BETA version is not available to integrate on Hubspot. However, attending to the large periods of time that usually Google spend on their BETA versions, I really hope that Hubspot team attend the demands of the world most popular advertising community. 🙂

Re: Creating a Webhook for Google Ad Extension

lmarshall — Wed, 29 Jan 2020 14:55:28 GMT

The webhook key can be whatever you want it to be. You can use it to identify which ad campaign the lead came from.

I named mine like this: GoogleAdwords-SpecialOfferCampaign

Then pull that key into your HubSpot deal so you know where the lead came from.

Re: Creating a Webhook for Google Ad Extension

joespisak — Tue, 27 Oct 2020 19:51:21 GMT

Is this on Hubspots roadmap yet? I'm surprised this hasn't been done yet.

Re: Creating a Webhook for Google Ad Extension

Lauren_Lokker — Mon, 02 Nov 2020 12:48:40 GMT

Hi there,

Please add us to the list of partners requesting this integration - uploading the contacts manually is not an ideal workaround.

Re: Creating a Webhook for Google Ad Extension

alex_callcott — Tue, 10 Nov 2020 14:19:13 GMT

Adding another request for a better integration of these leads. I'm going to try out the Zapier integration posted above, but ideally something from HubSpot would be better and make more sense for all our workflows and integrations. Having a response to this that doesn't rely on Zapier or manually uploading lists surely better!

Re: Creating a Webhook for Google Ad Extension

Sami_Sharaf — Mon, 22 Mar 2021 17:22:44 GMT

Yeah it would be great if this was included in the same way linkedin lead gen forms are.

Re: Creating a Webhook for Google Ad Extension

AEscohotado — Mon, 05 Apr 2021 18:24:39 GMT

Another one asking for the same thing here...

Re: Creating a Webhook for Google Ad Extension

Lee86 — Tue, 27 Jul 2021 07:53:12 GMT

Also for us....

Re: Creating a Webhook for Google Ad Extension

JBuffa — Tue, 17 Aug 2021 10:24:11 GMT

Another one asking of this feature into Hubbspot

Re: Creating a Webhook for Google Ad Extension

MKuha — Thu, 07 Oct 2021 16:12:07 GMT

Add us to the list. Right now Google says with out a webhook we can only download leads after 30 days. That is not a great user experience for Lead Gen.

Re: Creating a Webhook for Google Ad Extension

BenPage — Fri, 19 Nov 2021 21:08:00 GMT

Add us to the list also. Would love a webhook integration for Lead Extensions!