topic Can HubSpot send/receive and read data from Postgress? in APIs & Integrations

Can HubSpot send/receive and read data from Postgress?

thuong — Wed, 06 Feb 2019 18:25:17 GMT

Hello, I have some questions about HubSpot Integration.

Our company uses HubSpot to manage our marketing web pages. The application pages - which are accessible only when a customer has an account with us and logs in to use our app, are hosted and managed separately by the Engineering team. We use Google Analytics, Google Ads and we connect these applications to HubSpot. Since the reports across Google Analytics, Google Ads and HubSpot are not consistent, we plan to send all the data/information from these 3 platforms and from our application to a data warehouse we've been maintaining on PostGreSQL. The intention is to run reports from this data warehouse, send the information to HubSpot and have HubSpot send out automated marketing emails. I've seen many articles about how to send information from HubSpot to PostGres and keep the information synced, but I couldn't find any material about whether HubSpot can receive/read information from external database like PostGres. Can anyone advise me if this is possible?

An example of how/why we need HubSpot to be able to write/read data from an external database is like this:

- A user sees our google ads, clicks the ad, visits our landing page (built with HubSpot), visits our website > signs up and become a customer.

- The customer logs in into our application, searches for products, may or may not buy the services.

Hubspot only records information up to when the user signs up and becomes a customer; while we want to track their activities when the user logs in and search for things within our application. We have PostGres storing data about this customer's behavior. We want PostGres to send this information to HubSpot and HubSpot will send automated marketing email to push the customer to purchase.

Re: Can HubSpot send/receive and read data from Postgress?

Mike_Eastwood — Thu, 07 Feb 2019 00:35:28 GMT

Hi @thuong

We use the HubSpot API to send and receive data in a MYSQL Database using PHP.

With regards to your tracking you may want to check the implications with GDPR if you're marketing to Europe.

Mike

Re: Can HubSpot send/receive and read data from Postgress?

TayshaProvost — Tue, 14 Sep 2021 09:19:41 GMT

Try out Skyvia, which provides two ways Hubspot with PostgreSQL integration: https://skyvia.com/data-integration/integrate-hubspot-postgresql
I like it because of its simplicity, convenience, and intuitive usability.

Re: Can HubSpot send/receive and read data from Postgress?

direstardb — Thu, 14 Apr 2022 16:28:56 GMT

Hi, I'm also trying to read PostgreSQL data from within HubSpot. I don't want to import the PostgreSQL data into HubSpot, just display the data. The database is too large for HubDB. Is there a way to do that?

Re: Can HubSpot send/receive and read data from Postgress?

Eric_Goldman — Thu, 14 Jul 2022 17:38:48 GMT

Hey @thuong - check out Sequin.

Sequin will sync HubSpot with a Postgres database in real-time. As soon as customer data changes, it will be updated in HubSpot and Postgres. This should work well for you!

If you would prefer to build this yourself though, here is a guide: https://blog.sequin.io/hubspot-to-postgres/

Re: Can HubSpot send/receive and read data from Postgress?

RubenBurdin — Fri, 11 Jul 2025 02:16:25 GMT

Adding a 2025 perspective to this thread, as this exact use case has become one of the most critical patterns in modern RevOps.

Tracking customer behavior in your app database and using it to trigger Hubspot automations is now called "Product-Led Growth (PLG) orchestration."

The challenge has evolved from "can it be done?" to "how do we do it in real-time?"

The architectural pattern that's emerged as best practice involves three key components:

- Event streaming: Customer actions in your app trigger events that flow to Postgres
- Real-time sync: Changes in Postgres instantly propagate to HubSpot (not batch/scheduled)
- Workflow triggers: Hubspot automations fire based on these real-time updates

The critical insight is that this needs to be bi-directional/2 way. When sales updates a lead score in Hubspot, your app needs to know instantly. When a user hits a usage milestone in your app, Hubspot workflows should trigger immediately.

Full disclosure, I'm the founder of Stacksync. We built our platform specifically for this operational sync use case, keeping your product database (Postgres, Mongo, etc) and Hubspot in perfect real-time harmony. It's a fundamentally different approach than the ETL tools mentioned here.

My advice for teams in 2025: architect for real-time from day one. The difference between a 24-hour sync delay and instant sync is the difference between losing customers and delighting them 🚀

Re: Can HubSpot send/receive and read data from Postgress?

LSchmidt63 — Fri, 25 Jul 2025 16:01:06 GMT

I've actually needed to connect HubSpot with a Postgres database before, and ran into similar questions. There isn’t a direct built-in way in HubSpot to connect to Postgres, but there are third-party integration tools that can handle this for you. I’ve had a good experience using 3rd-party tool. It lets sync and move data both ways between HubSpot and Postgres without too much setup. Saved me a ton of time compared to building something custom. You can find more info here. Hope it helps!