topic Re: Account GDPR - Capturing Marketing Contacts in GDPR

Account GDPR - Capturing Marketing Contacts

AprilG — Thu, 30 Mar 2023 01:53:26 GMT

Hello Community,
I added the notice and consent /legitimate interest field on my form. If I set the subscription type to "Corporate news, events and offers" does this capture consent and sets my contacts as marketing contacts if they consent?

Im asking since in the "options" settings you can set all contacts that fill a form out as marketing contacts.

Re: Account GDPR - Capturing Marketing Contacts

karstenkoehler — Thu, 30 Mar 2023 04:07:30 GMT

Hi @AprilG,

It's a bit misleading how HubSpot defines a marketing contact. "Marketing contacts" are a billing feature in HubSpot. They don't refer to anything that relates to consent. If a contact is a "marketing contact", they count towards your billable contact total and HubSpot will technically allow you to send emails created in the marketing tool. If they're not a "marketing contact", HubSpot will hold these emails back.

You can learn more about this feature here: https://knowledge.hubspot.com/contacts/marketing-contacts

Generally it makes sense to have this feature toggled on forms, otherwise HubSpot will not let you send emails to these contacts. It doesn't have to do anything with consent however.

Best regards!

Re: Account GDPR - Capturing Marketing Contacts

DasprezK — Sun, 05 May 2024 13:19:10 GMT

Ideally, you would only want contacts that have consented / opted-in to be set as marketing contacts and set as having subscribed to all Email subscriptions. I believe the others would be non-marketing contacts and only subscribed to one-to-one emails. Does that sound correct? If so, how would you set-up the workflow to achieve that?