https://community.hubspot.com/t5/Email-Deliverability/How-to-avoid-getting-into-spam-or-promotions/m-p/260104#M7 <P><a href="https://community.hubspot.com/t5/user/viewprofilepage/user-id/89527">@Nike</a>&nbsp;While spammy words used to be a major trigger for google / msft / yahoo (it still is for yahoo), most now rely on your overall domain reputation to determine where your email lands (inbox, promotions, clutter or the spam folder).&nbsp; Email "deliverability" (not the same as "delivery" - the number HubSpot reports on - i.e. did the recieving server accept the email) is getting harder and harder.&nbsp; There are a number of steps you can take to ensure the highest probable outcome of getting your email delivered, such as s<A href="https://knowledge.hubspot.com/articles/kcs_article/cos-general/how-to-connect-your-email-sending-domain" target="_self">etting up DKIM</A>&nbsp;in HubSpot, which more or less states to the email service providers that this is your mail and you take responsibility for it and suppressing people that aren't engaging with your email (this is a huge factor).&nbsp; Not self-serving, but this post might help understand it a bit more.&nbsp;&nbsp;<A href="https://www.theseventhsense.com/blog/email-domain-reputation-are-your-emails-going-directly-to-spam&nbsp;" target="_blank">https://www.theseventhsense.com/blog/email-domain-reputation-are-your-emails-going-directly-to-spam&nbsp;</A> Happy to keep the discussion going.</P> Wed, 20 Mar 2019 02:03:00 GMT Mike_Donnelly 2019-03-20T02:03:00Z