https://community.hubspot.com/t5/Email-Deliverability/How-to-avoid-getting-into-spam-or-promotions/m-p/259357#M6 <P>As far as keywords go they tend to penalize clickbaity words and formatting.</P><P>&nbsp;</P><P>Avoid ALL CAPS, <FONT color="#FF0000">red text</FONT>, <STRONG>bold</STRONG> and excessive punctuation!!! As well as buzz words/phrases like "Congratulations you've won!" or "Redeem your free gift now!"</P><P>&nbsp;</P><P>&nbsp;</P> Fri, 15 Mar 2019 14:36:16 GMT ConnorSlivensky 2019-03-15T14:36:16Z