topic Re: Discrepancy: Email subscription "has opted out of" VS Contact property "Opted in Email Deliverability

Discrepancy: Email subscription "has opted out of" VS Contact property "Opted out of email: ..."

SamStAmour — Mon, 26 May 2025 14:19:01 GMT

I ran some tests trying to find the exact numbers of unsubscribed contacts from various subscription types, and I noticed some discrepancy between the 2 ways to identifies opt outs.

Question:

When creating a list, should I expect to see the same number of contacts whether I use the "Email subscription" category with the "has opted out of" [my subscription type] VS if I use the contact property "Opted out of email:" [my subscription type]?

Observations:

With a current test, I get the following results:

List #1 -- "Email Subscription" has opted out of [target subscription]: 17 628 contacts
List #2 -- "Contact properties" Opted out of email: [target subscription] is any of yes: 17 516 contacts

I am now confued as to if both should always indicate the same number for the same criteria/subscription.

Re: Discrepancy: Email subscription "has opted out of" VS Contact property "Opted

karstenkoehler — Mon, 26 May 2025 14:20:40 GMT

Hi @SamStAmour,

They should indeed match up – I would flag this with HubSpot support in-app directly, via chat or email. I assume it has to do with the difference of a full unsubscribe from all emails vs. just a subscription type. Nevertheless, these numbers should match exactly.

Best regards!

Re: Discrepancy: Email subscription "has opted out of" VS Contact property "Opted

CLenart — Tue, 05 Aug 2025 14:14:53 GMT

Can you re-try the exercise but with Opted out of email:x is known.

Selecting "Yes" for me never worked and that property only has one value, Yes, or blank. So Is known would work best.

topic Re: Discrepancy: Email subscription "has opted out of" *VS* Contact property "Opted in Email Deliverability

Discrepancy: Email subscription "has opted out of" *VS* Contact property "Opted out of email: ..."

Re: Discrepancy: Email subscription "has opted out of" *VS* Contact property "Opted

Re: Discrepancy: Email subscription "has opted out of" *VS* Contact property "Opted

topic Re: Discrepancy: Email subscription "has opted out of" VS Contact property "Opted in Email Deliverability

Discrepancy: Email subscription "has opted out of" VS Contact property "Opted out of email: ..."

Re: Discrepancy: Email subscription "has opted out of" VS Contact property "Opted

Re: Discrepancy: Email subscription "has opted out of" VS Contact property "Opted