topic Hi New Joiner Today! Im creating an email using the HTML templates to allow us to use our brand font in Email Deliverability

Hi New Joiner Today! Im creating an email using the HTML templates to allow us to use our brand font

CThompson23 — Thu, 13 Mar 2025 15:34:34 GMT

Im creating an email using the HTML templates to allow us to use our brand font on our emails but im realising this might not be the most effective way as its not a safe font for most email clients we use Heebo how much will this hinder the deliverability of our emails would anybody know?

P.S lovely to be here and be part of the community!

Re: Hi New Joiner Today! Im creating an email using the HTML templates to allow us to use our bra...

kennedyp — Thu, 13 Mar 2025 21:46:03 GMT

Hi @CThompson23! Welcome to the Community-- happy to have you here 😊

Ideally, the font shouldn't affect deliverability, but it can change how the email is displayed by recipients' clients.

I want to invite some subject matter experts to see if they have any suggestions.

Hey @Ben_M, @matt_scott, @warrendavey do you have any insight you can provide on using custom fonts in emails?

Best,

Kennedy

Re: Hi New Joiner Today! Im creating an email using the HTML templates to allow us to use our brand

matt_scott — Mon, 17 Mar 2025 09:22:26 GMT

Email client support isn't great for fonts, this is a compatibility chart of what supports webfonts:

Because of this our recommendation to our clients is to choose an email font from the short list of universal fonts e.g. Arial, as part of the brand guidelines and use that for emails. Because of this I haven't got any direct experience adding custom fonts in hubspot emails.

But here's a guide that might be useful if you want to pursue this:
https://www.litmus.com/blog/the-ultimate-guide-to-web-fonts

Here's a list of fonts supported by different Operating Systems
https://www.cssfontstack.com/
you can use a font stack like font-family: Helvetica, Segoe UI, sans-serif;
This will likely show helvetica to mac /iOS users, and Segoe UI to windows users, and fallback to a sans-serif font if neither are supported, you can include as many fallback fonts as you like.

Re: Hi New Joiner Today! Im creating an email using the HTML templates to allow us to use our brand

Jnix284 — Mon, 20 Apr 2026 17:22:27 GMT

HI @CThompson23 as @matt_scott shared previously, most email clients don't support custom fonts. If you'd like to use custom fonts for the ones that do, there's an easier way to manage with a new public beta.

new public beta: Custom Fonts in Marketing Email (all hubs/tiers)

What is it?Custom fonts from your Brand Kit now appear in the font selector dropdowns of the drag-and-drop Marketing Email editor — no custom coding required.

Why does it matter?You can now apply your brand's custom fonts directly in the drag-and-drop editor, so you don't have to choose between using an easy-to-build template and staying true to your brand guidelines.

How does it work?review the product update for step-by-step instructions

Important limitation: Custom fonts are only supported and will be displayed in limited email clients such as Apple Mail. Other popular email clients like Gmail, Outlook, and Yahoo do not support custom fonts and will display the fallback font instead. This means recipients using these clients will see your specified fallback font (e.g., Arial, Helvetica, Times New Roman) rather than your custom font.

Note: Google Font support coming soon