Why are there 0 clicks for Other in Performance by Type?

HHoward — Thu, 11 Jan 2024 17:37:21 GMT

We have good open and click stats for Web and Mobile, but Other has 5-7K opens per month and always 0 clicks. Even at 1% it should be around 50-70. Does anyone have any insight into what might be preventing clicks on "Other" devices?

Re: Why are there 0 clicks for Other in Performance by Type?

karstenkoehler — Thu, 11 Jan 2024 17:42:04 GMT

Hi @HHoward,

I recently stumbled upon this as well and got a response from the product team:

The data for the chart relies on the user-agent returned to HubSpot when the device opens the email. It's basically a piece of metadata that says what device the connection is from when opening the email. Emails opened in the Gmail client are considered "Other" because Gmail does not return a user-agent to HubSpot that distinguishes between a desktop or mobile device. We cannot determine if the open was from a desktop or mobile device. Gmail does not share this information for privacy reasons.

Having said that when users click a link in an email the data we source for that chart comes from the web browser, rather than the email client, which does return a user-agent that lets us identify if the click happened from a desktop or mobile device. This would likely explain the situation.

Best regards!

topic Why are there 0 clicks for Other in Performance by Type? in Email Deliverability

Why are there 0 clicks for Other in Performance by Type?

Re: Why are there 0 clicks for Other in Performance by Type?