How to clean up an email list without using - Marketing Email Open date - as a filter

CMassey — Wed, 12 Jul 2023 05:58:44 GMT

Does anyone have ideas for cleaning up an old newsletter list, removing inactive contacts, people who never open the emails, etc? I looked at this article https://knowledge.hubspot.com/email/how-to-clean-up-your-contact-lists-to-improve-deliverability but as Open rates aren't acurate anymore, I am hoping for a different solution.

Re: How to clean up an email list without using - Marketing Email Open date - as a filter

karstenkoehler — Wed, 12 Jul 2023 06:01:16 GMT

Hi @CMassey,

This has become a tough one since iOS 15: https://community.hubspot.com/t5/Email-Marketing-Tool/iOS-15-let-s-talk-about-it/m-p/499877

Opens are not very reliable anymore, correct, so you would have to move to a stricter metric like clicks. However, not all emails encourage recipients to click so you might be excluding contacts who are interested in your content but simply don't click through.

If however you have contacts who haven't clicked a link in 1 or 2 years, that could maybe count as activity – or at least warrant a re-engagement email, asking contacts to confirm whether they'd like to subscribe.

Besides that, you clean up your list and get it closer to an actual delivered count by:

Removing unsubscribed contacts
Removing hard bounced contacts

Best regards!

topic How to clean up an email list without using - Marketing Email Open date - as a filter in Email Deliverability

How to clean up an email list without using - Marketing Email Open date - as a filter

Re: How to clean up an email list without using - Marketing Email Open date - as a filter