topic Re: Open rate drops in Email Deliverability

Open rate drops

MJaimeetham — Thu, 11 Aug 2022 04:47:54 GMT

HI All,

Anyone experience the openrate drop dramatically with Hubspot EDM?

We have recently noticed a big drop in open rate. It used to be over 55% from around 4000 emails to now only about 26%. That is a big drop.

We cant seem to find the anwer apart from the hubspot ip get blocked by our client emails.

Thank you.

Montri

Re: Open rate drops

danmoyle — Thu, 11 Aug 2022 13:02:08 GMT

@MJaimeetham with the constant changes in privacy, I'm not surprised you're seeing a drop in open rates. That's why HubSpot recently added "adjusted open rates" as a new feature. A couple resources I've found helpful recently:

Hope that helps!

Re: Open rate drops

MOry — Mon, 15 Aug 2022 17:19:04 GMT

Ours has dropped significantly in the last two weeks as well. Our total number of clicks have not gone down, which makes me think it is a difference in the way HubSpot is measuring the opens.

Re: Open rate drops

MJaimeetham — Mon, 15 Aug 2022 23:30:06 GMT

Thank you for your message 🙂 After doing lots of research that seem to be the case. It's scary to see the open rate drop significantly (from 60% to 28%) and I kind of question myself what have I done wrong with the email or setting for the number to drop that much?

Re: Open rate drops

ChristineGast — Fri, 21 Oct 2022 19:51:16 GMT

I'm dealing with this same issue now. Our open rates for regular marketing emails were in the 40-45% range and dropped down over the last 3 weeks to 15-17%. It's frustrating to not be able to talk directly with an email deliverability support person at HS and instead have to go through others. I suspect either Gmail is putting our emails into spam which isn't reported back to HS OR HS isn't correctly tracking Gmail opens.