topic Email Deliverability in China in Email Deliverability

Email Deliverability in China

Kjohns01 — Tue, 07 Jun 2022 12:23:27 GMT

Hi there,

Does anyone in the community use Hubspot to email customers in China?

If so, is deliverability impacted at all given that HubSpot doesn't have servers in China (at least to my knowledge)?

Any other tips to consider when emailing customers in China?

Thanks!

Re: Email Deliverability in China

JenWeiss — Wed, 08 Jun 2022 11:38:01 GMT

Hi @Kjohns01,

Thank you for reaching out to us!

I did a bit of research and was able to find out a bit of clarifying information. Our CDN is provided by Cloudflare. While their network is generally Global, they do not have their own servers within China. They partner with Chinese CDNs and have them serve the content within the country for their global customers.

HubSpot content is an exception to this, as our content is only served by Cloudflare itself. This means that any HubSpot-hosted content that is visited in China is actually being served by servers outside the country.

With that being said I would like to tag in some of our experts on this @Mike_Eastwood , @Phil_Vallender and @AdityaBansal would you be able to lend anymore insight on how this can affect @Kjohns01 email send.

Best,

@JenWeiss

Re: Email Deliverability in China

danaland — Thu, 09 Jun 2022 21:34:51 GMT

Hello @Kjohns01!

Where the server is located does impact deliverability and delivery. You will see the best delivery and deliverability using an ESP centered in China. While it is possible to deliver emails to Chinese networks through HubSpot, it is possible to run into issues because we are not a Chinese network.

Marketo actually has a wonderful resource on helping deliver your emails to chinese network! The advice in their resource also applies to HubSpot. --> Navigating email delivery into China

If you find your send struggling to deliver email to Chinese networks in the form of soft or hard bounces, you can connect with your Customer Success Manager to chat about strategy changes to help improve delivery.