topic Re: Email Open in Email Deliverability

Email Open

BRaczko — Thu, 12 May 2022 12:46:16 GMT

Is there an explanation that explains why some email recipients open our email 10 times and more? Is it possible if someone forwards an email and others open it, that it makes it appear that the sender keeps re-opening?
If so, then more unique individuals are opening our emails than we can record through Hubspot.

Re: Email Open

karstenkoehler — Thu, 12 May 2022 12:56:47 GMT

Hi @BRaczko,

HubSpot uses tracking links in marketing emails that are personalized to each recipient. If marketing email is forwarded to other people, that could cause those opens to be attributed to the original recipient, yes.

What's more likely, however, is that these aren't actual opens. Some email clients and service providers are checking and crawling marketing emails whenever the client is opened, pre-caching an email for faster loading or to make sure there isn't anything fraudulent going on. This might also drive up the number of opens.

Hope this helps!

Re: Email Open

BRaczko — Sat, 14 May 2022 14:36:31 GMT

Thank you very much for your response. Have a great day.