topic Re: Continue the Conversation: Optimizing for Conversions with HubSpot Reporting in HubSpot Academy Educational Examples

Continue the Conversation: Optimizing for Conversions with HubSpot Reporting

JorieMunroe — Mon, 21 Sep 2020 15:06:45 GMT

Hi all!

Thanks for joining my Inbound presentation Optimizing for Conversions with HubSpot Reporting.

Please feel free to use this thread for anything that would've happened if we gave an in-person presentation— ask questions, network, and share your thoughts.

Feel free to also add links to your social media accounts so others can connect with you! Enjoy the rest of Inbound 2020!

Re: Continue the Conversation: Optimizing for Conversions with HubSpot Reporting

AshRoy — Tue, 22 Sep 2020 23:36:21 GMT

Hey there. Just wanted to check in and say "hi". Thanks for putting this content together. No questions yet.

Re: Continue the Conversation: Optimizing for Conversions with HubSpot Reporting

katiecapka — Tue, 22 Sep 2020 23:52:34 GMT

I've recently been diving into creating our company's attribution reports and having some trouble. There's so many data points that I don't know where to start. Are there some good standard attribution reports/templates that you could share beyond what's already in the report library? I'm specifically looking to show marketing's value in the middle and bottom of the funnel. Since we already have the contacts in Hubspot at that point, I'm not sure which metrics to show the value marketing plays in helping them convert. Or, should I be using campaigns? Thank you!

Re: Continue the Conversation: Optimizing for Conversions with HubSpot Reporting

vmcgee — Wed, 23 Sep 2020 00:19:54 GMT

Seems very comprehensive! Looking forward to you adding some more resources to this page to help decipher how to create these reports.

Re: Continue the Conversation: Optimizing for Conversions with HubSpot Reporting

PTrusik — Wed, 23 Sep 2020 00:22:43 GMT

Could you share presentation from this evening session?

Re: Continue the Conversation: Optimizing for Conversions with HubSpot Reporting

SBadertscher — Wed, 23 Sep 2020 00:26:47 GMT

Nice presentation. waiting for more input

Re: Continue the Conversation: Optimizing for Conversions with HubSpot Reporting

akriti — Wed, 23 Sep 2020 00:35:03 GMT

Hey,

Thank you for a great presentation. HubSpot reporting data is such an integral part of everything we do in our marketing team!

One of the things that I struggle with is creating automated reports using the UTM tracking data. We use a lot of UTM tracking and the way we can review a report is through Website Analytics, but that report doesn't get updated automatically, because everytime I have to manually add the UTM fields that I want to track.

Is there a way that Attribution Reporting or the reporting suite, in general, can solve for this?

Thanks and I look forward to hearing from you!!

-Akriti