topic Re: Announcing Custom Objects and the Custom Object API in Developer Announcements

Announcing Custom Objects and the Custom Object API

mwelch — Tue, 22 Sep 2020 15:26:40 GMT

Today we’re thrilled to announce that custom objects are live and available for all Enterprise accounts. You can now create objects that are specifically tailored to your use case. For example, create a real estate Listing object and associate multiple deals to keep track of buyers or build an Inspections object to keep track of ongoing inspection visits to a company. You can read more about custom objects in our knowledge base article.

Just like the standard CRM objects, custom objects can be created, viewed, updated, and deleted via the API, and displayed in the CMS (beta). At the moment, new custom objects can only be created via the API. Read how to get started in the developer documentation and get building!

If you have any questions or comments, please let us know here in the forum thread.

Re: Announcing Custom Objects and the Custom Object API

sarahw — Tue, 22 Sep 2020 16:02:06 GMT

Are these custom objects able to sync with SalesForce?

Re: Announcing Custom Objects and the Custom Object API

FelipeFelix — Tue, 22 Sep 2020 16:49:02 GMT

Really happy to see that feature coming to HubSpot!

Re: Announcing Custom Objects and the Custom Object API

brandy_asplundh — Tue, 22 Sep 2020 19:43:33 GMT

Hi there,

My name is Brandy and I am the product manager for the Salesforce integration at HubSpot. Yes, our team is working on the ability to sync custom objects between Salesforce and HubSpot. It is not available today but we are looking to have it available by the end of the year.

Best,

Brandy

Re: Announcing Custom Objects and the Custom Object API

sarahw — Tue, 22 Sep 2020 19:52:26 GMT

Amazing news!! Will this also include the products object?

Re: Announcing Custom Objects and the Custom Object API

brandy_asplundh — Tue, 22 Sep 2020 20:00:05 GMT

Right now this will only include the ability to sync custom objects from Salesforce to custom objects in HubSpot.

Best,

Brandy

Re: Announcing Custom Objects and the Custom Object API

MariaT — Wed, 23 Sep 2020 09:08:24 GMT

This is amazing news! With custom objects rollout, we will be solving for so many customers. Can't wait to see what's still in store.

Re: Announcing Custom Objects and the Custom Object API

OleMartinExilva — Thu, 15 Oct 2020 11:17:45 GMT

Is it possible to have a relation (parent <--> child) between custom objects, like it is for companies?

Re: Announcing Custom Objects and the Custom Object API

mwelch — Thu, 15 Oct 2020 13:17:56 GMT

Hi @OleMartinExilva. You can create associations between custom objects and other standard or custom objects, but we don't yet provide the ability to have parent->child associations between the same custom object. We'll provide updates when we enable this behavior.

Re: Announcing Custom Objects and the Custom Object API

OleMartinExilva — Mon, 19 Oct 2020 06:59:15 GMT

Hi @mwelch ,

Thanks for your response.

I've managed the association part between custom objects and standard objects. We are looking into using custom objects for distributors and sales partners, and in some cases a distributor has a Head Quarter with multiple local resellers, hence the parent->child logic.

Another question related to custom objects;

Creating a custom report where I try to return # of meetings held with distributors (Custom object) for a specific time period in a stacked bar (showing the # per distributor), but under the 'data' tab for adding properties, there is no possible 'Associated Distributor' yet (only Companies, Contacts, Deals). Are these 'associated wtih' querys coming later?

Re: Announcing Custom Objects and the Custom Object API

MichaelCP — Thu, 22 Oct 2020 10:40:56 GMT

Is it possible to create a CRM card for custom objects?

Re: Announcing Custom Objects and the Custom Object API

mgriffith — Wed, 04 Nov 2020 15:57:06 GMT

Hi @OleMartinExilva,

My name is Meaghan and I'm the product manager for custom reporting at HubSpot. Thanks for this question! Custom objects and their associations are supported in the new custom report builder [beta], but it sounds like you are referring to a specific association property that exists on a standard object like a contact, company, or deal. For example, the contacts object has a default HubSpot property called "associated company" which would fall in the same category as the hypothetical "assoicated distributor" that you are looking for.

A small collection of properties like "associated company" have been added to standard objects to make it easier for customers to understand key associations between standard objects at a glance (on contact records, to utilize this data in lists, etc). In the new custom report builder, any existing HubSpot association should be reflected in your report result, so these special properties should not be needed. You can add properties from across up to 5 objects to your reports, and custom objects will be reportable with any other object they are associated with in HubSpot.

Please feel free to let me know if you have follow-up questions on this or send me a message to dig into a specific example.

Thank you,

Meaghan

Re: Announcing Custom Objects and the Custom Object API

OleMartinExilva — Mon, 18 Jan 2021 12:28:59 GMT

Hi @MichaelCP,

By 'CRM card' do you mean using Custom objects with pipelines?

If so, I would upvote this idea as well. We see some awesome potential by being able to use custom objects in their own pipelines. Today we use the ticket system for a 'Proof of Concept' database, only because it gives us the ability to move a 'card' further down the line as we learn more on technical aspects of a project.

So, yes please, I would love to add a pipeline to custom objects 🙂

Re: Announcing Custom Objects and the Custom Object API

JKelleher — Mon, 01 Feb 2021 12:59:14 GMT

Hi Brandy,

Did this go live in 2020? If not, then what's the ETA for this to be delivered?

John

Re: Announcing Custom Objects and the Custom Object API

SaWells — Sun, 21 Feb 2021 05:02:50 GMT

Hi @brandy_asplundh , is the sync available for Custom Objects in HubSpot to SalesForce?

Re: Announcing Custom Objects and the Custom Object API

ReUpEducation — Mon, 22 Mar 2021 18:03:13 GMT

Any update on the Salesforce integration?

Re: Announcing Custom Objects and the Custom Object API

ENash — Thu, 02 Sep 2021 07:04:53 GMT

Hi @mwelch, any update on the parent>child associations for custom objects?

We are looking to set up new custom objects to sync with our Salesforce instance and would ideally like to use the same parent>child setup.

If this isn't possible would the mapping work something like this instead...

Salesforce

Parent Object 1
Parent Object 2
- Child Object 1

Hubspot

Object 1 (mapped to Parent Object 1)
Object 2 (mapped to Parent Object 2)
Object 3 (mapped to Child Object 1)

Thanks.

Re: Announcing Custom Objects and the Custom Object API

elanashama — Sat, 01 Jan 2022 18:44:45 GMT

Hi @mwelch , I'm so excited by this news! Can't wait to test this out!