topic Re: Can I insert a custom parameter variable in the URL field that changes depending on the page? in CMS Development

Can I insert a custom parameter variable in the URL field that changes depending on the page?

TMisuna — Thu, 02 Oct 2025 06:25:10 GMT

I'm creating a CTA button using HubSpot's CTA feature with "Embed" format.

I create a button like "Download Here" using HubSpot's CTA feature. I want to set the URL in the CTA button's URL field as follows:

https://example.com/download?myCTA?from=/mycolumn/XXX

The "XXX" part above should contain the slug of the source column page. In other words, I think I need some mechanism to make it a variable. The source page is a URL of an article within HubSpot's blog type.

Specifically: I think I need to either extract and reflect the trailing digits from the URL of the page where the CTA is embedded, or replace the XXX part with some kind of variable.

First of all, I'd like to know if the above can be achieved given HubSpot CTA's specifications. By placing the CTA button, I want to track "which page the user came from" in GA4.

Can I insert a custom parameter variable in the URL field that changes depending on the page?

Re: Can I insert a custom parameter variable in the URL field that changes depending on the page?

chighsmith — Thu, 02 Oct 2025 13:01:58 GMT

Hi @TMisuna,

Thank you for posting to the Community!

I understand that you want to know if HubSpot’s CTA feature allows you to dynamically insert a page-specific variable, such as the article slug, into the CTA button’s URL field so you can track which page a user came from in GA4.

I'd like to tag in some of our Top Contributor to see if they have any ideas on this -- Hi @franksteiner79 @GeorgeBThomas and @ChristinaKay I hope you all are having a wonderful week! Do any of you have any suggestions for @TMisuna?

Thank you!

Cassie, Community Manager

Re: Can I insert a custom parameter variable in the URL field that changes depending on the page?

alyssamwilie — Fri, 03 Oct 2025 15:00:46 GMT

I'm not sure I'm understanding exactly what information you're wanting to place in the URL, but I will confirm its possible to use HubL in CTA URLs to add dynamic information to them. For example to grab the URL of the current page you would add {{ content.absolute_url }} to the URL or {{ content.slug }} for the page slug.

Like so:

You can see a list of default HubL variables available in HubSpot's documentation here: https://developers.hubspot.com/docs/cms/reference/hubl/variables

Re: Can I insert a custom parameter variable in the URL field that changes depending on the page?

TMisuna — Mon, 06 Oct 2025 10:18:16 GMT

Thank you for your thoughtful response.
I didn’t know that variables could be used in the URL field.
That seems to solve the issue.

Re: Can I insert a custom parameter variable in the URL field that changes depending on the page?

TMisuna — Mon, 06 Oct 2025 10:33:09 GMT

Thank you for your help

It looks like I’ll be able to solve it.