topic Re: Redirecting www to non-www Version for Website – Any Impact on HubSpot Tools? in CMS Development

Redirecting www to non-www Version for Website – Any Impact on HubSpot Tools?

asimsaridemir — Fri, 04 Jul 2025 12:50:45 GMT

Hi everyone,

I have a question regarding our domain configuration and its potential impact on user experience and HubSpot tools.

Our website is accessible through both the www and non-www versions:

https://tekce.com/ (non-www, preferred version)
https://www.tekce.com/ (redirects to non-www)

We've implemented a 301 redirect from www.tekce.com to tekce.com at the server level, and we use tekce.com consistently in our sitemap, canonical tags, and internal links.

Does this setup have any implications or best practices we should be aware of within HubSpot?

Re: Redirecting www to non-www Version for Website – Any Impact on HubSpot Tools?

Anton — Fri, 04 Jul 2025 13:32:08 GMT

Hey @asimsaridemir,

www. is - from a technical perspective - a subdomain.

This means that adding a 301 redirect will be handled as such.

It may affect SEO as well as having an impact on page performance.

If it's handled by your Domain provider/your server, it's okay.

I don't know how you're handling redirects in HubSpot itself, but if you got some and let a SEO tool like SEMRush, AHREFS... check your page, it might result in quite a few so-called redirect-loops.

A redirect-loop might look something like this:

www.domain.com/service -> domain.com/service -> domain.com/new-service -> domain.com/new-service-2025 ...

More than 3 (or 4) redirects of one single request are marked as a redirect-loop and will affect your SEO as Google (and other search engines) will most likely think that it's something "scammy", unclean and not optimized.

The best practise here is to clean up the redirect-loops

As for HubSpot:

Since you're handling the www. to non-www. redirect outside of HubSpot, there's not much you have to do in HS - besides keeping the redirects as clean as possible. You can find all your redirects here.

p.s.: To have the cleanest possible result, I'd recommend to reconnect the domain with HubSpot again but this time without the www. addition - but only if you still in a building process. Definetely not on a live page.

Hope this helps

best,

Anton

Re: Redirecting www to non-www Version for Website – Any Impact on HubSpot Tools?

asimsaridemir — Mon, 07 Jul 2025 08:34:26 GMT

Hello Anton. Many thanks for your help.

I hope you have a great day.

Regards.