topic Adding structured data to our Hubspot CMS site in CMS Development

Adding structured data to our Hubspot CMS site

ericthomas — Tue, 07 Apr 2020 14:39:36 GMT

We are thinking about adding schema.org structured data to our site in the hopes of getting more rich snippets in search results. We have been speaking with a contractor who quoted $940 to write 188 JSON-LD snippets, which would cover each page of our site. He would not be creating any microdata to be added to the body HTML, only JSON-LD to be added to the head:

My question is whether it is worth having someone write custom JSON-LD for each page or if I could get similar results just using more generic site-wide structured data using HubL tokens, like this example. To get the full benefit of structured data, do I need to add structured microdata directly to the body HTML?

Thank you for sharing your thoughts and advice.

Re: Adding structured data to our Hubspot CMS site

Kevin-C — Tue, 07 Apr 2020 20:37:00 GMT

Hey @ericthomas

I'm new to structured data, i.e. I just googled it lol.

But after a few searches I came across this post, that says it doesn't matter where the json-ld is located but from an html structure stand point (paraphrazing) the head is the best place The comments bring up some interesting point about blocking.

Re: Adding structured data to our Hubspot CMS site

ericthomas — Tue, 07 Apr 2020 22:26:12 GMT

Thanks for your thoughts and the link. I did some further research, and it sounds like Google prefers all the structured data to go in the <head> as JSON. This doesn't seem as efficienct, as some of the data gets repeated down in the body.