tema Re: CPC and CPL over time (daily, weekly, monthly) en Paneles e informes

CPC and CPL over time (daily, weekly, monthly)

martacatala — Mon, 07 Feb 2022 09:41:01 GMT

Hi team,

How are you?

We use Hubspot in order to have a holistic vision of all the Ads performance metrics in order to track all our campaigns ads costs but we would need to cover the following requests:

Have the CPC and CPL over time (daily, weekly, monthly) and not only the aggregated. We would need to have a chart like the one included below but not just the cost but the CPL and CPC metrics.
From the other hand, we would like to have a metric called Cost blended that is based on the total cost of the ads and the total new leads reached from all the paid and organic sources.

I would appreciate if you could help us on this matter,

Thank you in advance

Marta

Re: CPC and CPL over time (daily, weekly, monthly)

Gilempert — Mon, 07 Feb 2022 14:10:09 GMT

Hi @martacatala , you might find this article helpful:

https://knowledge.hubspot.com/ads/analyze-ad-campaigns-in-hubspot

🙂

Re: CPC and CPL over time (daily, weekly, monthly)

martacatala — Mon, 07 Feb 2022 16:20:39 GMT

Hi!
AFAIK and talking with your team, Hubspot is not supporting our
requirements currently. That is why I am consulting in the Community so if
you guys know a workaround.
Tks!

Re: CPC and CPL over time (daily, weekly, monthly)

Gilempert — Mon, 07 Feb 2022 16:51:32 GMT

You could try with an integration that's called: Databox (Build dashboards and track performance from everywhere): https://databox.com/dashboard-examples/facebook-ads

Hope that helps 🙂

Re: CPC and CPL over time (daily, weekly, monthly)

Lucila-Andimol — Tue, 08 Feb 2022 13:51:37 GMT

Hola @martacatala

Para tu primera pregunta, puedes cambiar el rango de fechas a mostrar en ese reporte

e incluir más meses. Luego determinar cómo visualizarlo (semanal, mensual, trimestral)

Para tu segunda pregunta:

Has visto este tipo de reportes?

Crees que puede servirte?

Puedes revisar los reportes avanzados de HubSpot (que tiene varias opciones)

sin tambien puedes armar un reporte custom con la información disponible.

Espero te sirva.

Saludos