topic Re: New to this in Sales Email

New to this

SNordahl — Mon, 17 Jul 2023 11:32:09 GMT

I'm new to this e-mail marketing and I'm trying to promote an upcoming book release. How do I get an e-mail list for such a campaign? What's the best way to achieve this?

Re: New to this

jolle — Mon, 17 Jul 2023 13:16:18 GMT

Hey @SNordahl, thanks for reaching out! I don't know much about your book/audience/existing database, but I can share some general advice.

If you're starting from scratch, it will take time to generate a healthy, engaged email list/contact database. The goal here is to provide enough value to your target audience that they're willing to opt into communication from you and exchange their personal information for whatever you're offering. You'll see the best results when you're building engagement with contacts who are expecting to hear from you.

However, you will likely encounter sales intelligence platforms, like ZoomInfo, that allow you to pay for contact information. While this is a route you can take, expect to receive spam reports and unsubscribes if you're contacting people who didn't consent to receiving emails from you and have never heard of you before. This is the likely quickest route, but it isn't very sustainable. Unless you're providing incredible, contextual value to the contacts you're sending cold outreach to, you'll see considerable contact churn.

Here are some general approaches to list building that you can consider:

Invite your social followers to join your email list
- This can be a direct ask where your CTA is to subscribe to email updates from you
- This can also be a content download or VIP list signup (like being the first to read your book or receive teasing content leading up to the release)
  - Again, you always want to make sure that you're providing value for the user
Run a contest a giveaway
- You're not always going to see the highest quality of contacts here since some users will just be trying to win the prize, but you could run a contest or giveaway that requires entry from the user (could also include sharing your post)
  - Consider what a runner-up or consolation prize looks like. Maybe everyone who enters ends up getting a sneak peek of the book or a discount code

Hope this helps at least get you started!!

Re: New to this

SNordahl — Mon, 17 Jul 2023 15:25:05 GMT

My book is about tapping into your intuition. It's educational and comes with an optional workbook to purchase. I think your advice on doing it through social media is great and giving a discount code for opt-in seems the best way to go. I have tried to do a giveaway before with no luck though and I'm not sure of the best way to get interactions on the post.

Re: New to this

RFathima8 — Tue, 18 Jul 2023 13:30:41 GMT

Hey everyone , I'm new to this email marketing also a 12th commerce student I do own a small business of making pouches and bags with fabric . I don't have any idea to grow my business can anyone give me some helpful suggestions pls it will help me in a great way

Re: New to this

PaulDisi — Sat, 22 Jul 2023 23:25:47 GMT

Hi Fathima,

Congrats on starting your pouches and bags business! Here are some growth tips:

1. Identify your target audience.
2. Build a strong brand identity.
3. Use social media for promotion.
4. Leverage email marketing for engagement.
5. Offer excellent customer service.
6. Collaborate with influencers.
7. Participate in local markets/events.

Remember, growing a business takes time and dedication, so don't be disheartened by any challenges you may encounter along the way. Keep learning, experimenting, and adapting your strategies to find what works best for your business.

I wish you all the best in your entrepreneurial journey. Feel free to ask any more questions or seek further advice from the community; we're here to support each other.

Best wishes,
Paul

Re: New to this

PaulDisi — Sat, 22 Jul 2023 23:35:32 GMT

Hi SNordahl, welcome to the world of email marketing and success in your upcoming book release.

Creating awareness about your book release is very important and making use of an email list is a great idea.

The best way i would suggest for you to get an email list for such a campaign is by:

Getting a Squeeze page that would help showcase your upcoming book release to its visitors and also as well get their emails so we could keep in contact with them and nurture them.
By Leveraging on Social Media Ads and Posts that would redirect them to the Squeeze page and they follow that same process.

I am sure that if these two are done well, you would build a healthy, large and engaging email list for your campaign.

Feel free to ask questions further on this or contact me for more info and guidance.

Best regards,

Paul

Re: New to this

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