topic Re: Split sequence based on open/no open in Sales Email

Split sequence based on open/no open

Juniver — Mon, 08 Jul 2024 13:28:22 GMT

Is there a way to have a sequence follow certain actions if an enrolled contact opens the prior email vs. does not open? For example, all enrolled contacts would receive Email #1, and then those who opened #1 would receive Email #2, but those who did not open #1 would receive #3? This would help us be more targeted and adapt the messaging based on how the content is being received.

Re: Split sequence based on open/no open

karstenkoehler — Mon, 08 Jul 2024 13:29:52 GMT

Hi @Juniver,

This is unfortunately not possible at this stage. However, other users have requested this before: https://community.hubspot.com/t5/HubSpot-Ideas/If-then-branches-for-Sequences/idi-p/302429

These requests submitted to the HubSpot Ideas section of the community are reviewed by the HubSpot product team, based on their popularity and the assumed demand. I'd recommend commenting and upvoting.

You can also help other HubSpot users find this request more easily (and drive traction) by accepting my reply as a solution. I'd appreciate it, too.

Have a great day!

Re: Split sequence based on open/no open

Lucila-Andimol — Tue, 09 Jul 2024 10:59:54 GMT

Hey @Juniver

for the moment this is not possible with Sequences

but you can do this with Workflows and Marketing emails that looks the same as your sales emails.

In workflows you can have multiple branches depending on the actions taken.

Hope this helps