topic Sequenced contacts into list building in Sales Email

Sequenced contacts into list building

KLama — Thu, 14 Dec 2023 15:55:32 GMT

Hi HS Community,

Looking for feedback and guidance on the following:

1. I've created a sequence where I enrolled 1000 contacts. The sequence is over and the last email has gone out.

2. How can I build a list that shows me
- Contacts that were enrolled in that specific sequence who did NOT open any of the emails

Goal is to create a list of no-opened emails and sequence those people into a different sequence next month.

Thank you,

Re: Sequenced contacts into list building

karstenkoehler — Thu, 14 Dec 2023 16:35:04 GMT

Hi @KLama,

I'll preface my reply by saying that opens are not a very reliable metric anymore. Still, if you want to pursue this, you could create a list of contacts who were enrolled in your sequence (based on the contact property Last sequence enrolled: the unique ID of the last sequence that the contact was enrolled in) and exclude contacts where Recent sales email open date is unknown or before your sequence activity.

Best regards!

Re: Sequenced contacts into list building

KLama — Thu, 14 Dec 2023 18:17:10 GMT

Hi @karstenkoehler , you've helped me previously with another post I made and appreicate the insight tremendously.

When calling prospects, I am using Email Opens and Email Clicks as the two main metrics to track. That way, when I call them, I can assume they've seen my email.

Do you have any better recommendations as to how I can improve my process here? Want to make sure I'm covering all my grounds.

Cheers,