topic Re: Lead Scoring and Sequence Data in Sales Email

Lead Scoring and Sequence Data

JReynolds96 — Tue, 05 Dec 2023 16:55:15 GMT

Hi,

In the lead scoring, I want to include sequence engagement data. For instance, if a lead replied to an email in the sales sequence, give it a score of x. I am not sure where to find those variables: replies, clicks, etc that are related to sales sequence, not email marketing.

Thank you

Re: Lead Scoring and Sequence Data

karstenkoehler — Tue, 05 Dec 2023 16:58:21 GMT

Hi @JReynolds96,

The properties that are available are the following ones:

Recent sales email clicked date (Sales Hub Professional and Enterprise only😞 the date of the last time that the contact clicked on a sales email.
Recent sales email open date: the date of the last time that the contact opened a sales email. This property does not update for emails that were sent to more than one contact.
Recent sales email replied date: the date of the last time that the contact replied to a sales email sent from your connected G Suite or Outlook 365 email account.

They're not exclusive to sequences however, but for sales emails in general.

Best regards!

Re: Lead Scoring and Sequence Data

JReynolds96 — Tue, 05 Dec 2023 19:37:21 GMT

Perfect. Thank you!

Re: Lead Scoring and Sequence Data

KCourtright — Thu, 18 Jul 2024 19:59:28 GMT

Is there anyway to make it scoring based on number of opens clicks and replies like marketing