How does HubSpot determine the open / engagement rate of my emails?

ccjia068 — Tue, 16 May 2023 17:21:40 GMT

Hello! I work for a startup that uses HubSpot for sales emails, but they sometimes go straight into spam.

I read that increasing the engagement rate of the emails could prevent this - through things like opens, clicks, and replies - and I was wondering how these are calculated by HubSpot.

For example, if someone marks an email as opened, but doesn't actually read it, would it factor into the open rate?

Re: How does HubSpot determine the open / engagement rate of my emails?

karstenkoehler — Tue, 16 May 2023 17:38:36 GMT

Hi @ccjia068,

Opens are registered through a tracking pixel that is being loaded. This article explains in detail how open and click tracking works: https://knowledge.hubspot.com/connected-email/understand-hubspot-sales-email-open-and-click-tracking

If spam filters are an issue, you could consider disabling the tracking as the mere presence of tracking features can trigger spam filters. https://knowledge.hubspot.com/connected-email/turn-off-one-to-one-email-tracking-or-attachment-logging

It's a tradeoff between analytics and deliverability.

Best regards!

topic Re: How does HubSpot determine the open / engagement rate of my emails? in Sales Email

How does HubSpot determine the open / engagement rate of my emails?

Re: How does HubSpot determine the open / engagement rate of my emails?