topic Re: Email Template Metrics in Sales Email

Email Template Metrics

MRossi — Thu, 27 Oct 2022 16:19:20 GMT

Hello Community,

I have sent several contacts a template email.

However, a share of these bounced back.

I was wondering, are the bounced contacts in the total number of recorded sends? This would unbalance my open and reply rate if that is the case as the email was never received by the contact and thus cannot be opened or replied to.

Thank you in advance for your support,

Marco

Re: Email Template Metrics

crispyGTM — Thu, 27 Oct 2022 16:40:35 GMT

@MRossi Is this a marketing email template that you are referencing or a template in a sequence?

Re: Email Template Metrics

KHoefle — Thu, 27 Oct 2022 16:46:09 GMT

Hi @MRossi ,

When you review the email performance, you'll see that those specific contacts were sent the content, but it wasn't delivered, due to the bouncing.

Having a high bounce rate for your emails can affect your sender reputation. HubSpot has Delivery Protection, their automated abuse prevention ssytem to help protect deliverability rates. You can read more here about that: https://community.hubspot.com/t5/Email-Deliverability/Bounce-rates/m-p/271669

Highly recommend checking the health of your contacts on sites like BriteVerify and doing monthly maintenance on contacts that have bounced or unsubscribed.

If you need help with your HubSpot from a Platinum marketing agency partner, feel free to reach out to us here: https://hivehousedigital.com/

Re: Email Template Metrics

MRossi — Thu, 27 Oct 2022 17:35:45 GMT

It's a marketing template - or anyway a template that I use when sending emails to leads.

As in, I have their emails and since I have more or less the same things to talk about I use a template so that I can check open and reply rate.

Re: Email Template Metrics

MRossi — Thu, 27 Oct 2022 17:37:04 GMT

Hi KHoefle,

Thanks for your reply - so the bounced content would be counted within the open and reply rate when analysing template performance?

Re: Email Template Metrics

crispyGTM — Thu, 27 Oct 2022 17:42:28 GMT

@MRossi Thank you for clarifying.

If you click on the sent email title, and navigate to the Recipients tab you will see the breakdown of what contacts were Sent the email and Not Sent, see screenshot below:

In addition to this, I would recommend pulling a list of bounced contacts by navigating to Contacts>Lists>Create List>Active List>Add filter>Contact Properties>Email hard bounce reason is known

Then Navigate to Actions>Edit Columns>Search and select Email hard bounce reason

This will give you full visibility in to the contacts that have bounced and why they have bounced.

Re: Email Template Metrics

MRossi — Thu, 03 Nov 2022 13:16:08 GMT

Hi chrisworqflow ,

Thanks for your reply.

The template is not a marketing email, though. It is a pre-written template such as the ones you can find under the conversations drop down menu.

When I click on the email's title (that is, the template's title) it only brings me to the template page and body text without showing me who it has been sent to.

How can I see the contacts I have sent a template to?

Thanks.

Re: Email Template Metrics

turnkeyatx — Mon, 21 Oct 2024 15:25:49 GMT

He's asking about Templates. Which are emails that you can send one-off or through a sequence. There is no such thing as a 'Marketing Email Template' HS just calls that a Marketing Email.