topic Re: How to A/B test Sales emails? in Sales Email

How to A/B test Sales emails?

VdeLaat — Mon, 16 Aug 2021 13:23:43 GMT

Unfortunately, it is not possible to A/B test sales emails. Does anyone have any ideas how to do this? I know it is possible with marketing emails, but there are no sequence options.

Re: How to A/B test Sales emails?

karstenkoehler — Mon, 16 Aug 2021 13:41:40 GMT

HI @VdeLaat,

Other users have requested A/B testing in sequences before, I'd recommend upvoting this idea. The product team reviews these by popularity but hasn't commented yet.

As far as workarounds go, I'm not aware of any that don't involve manual documentation or pen and paper. You'd have to send 100 sequences of version A, then 100 sequences of version B and compare metrics after, using a statistical significance calculator.

Best regards!

Re: How to A/B test Sales emails?

VdeLaat — Fri, 10 Sep 2021 11:27:48 GMT

@karstenkoehler Thank you for your reaction and the way I can solve it for now. I will definitely upvote the idea.

Re: How to A/B test Sales emails?

MVelthuis — Mon, 27 Feb 2023 14:54:22 GMT

I was looking as well for a solution to A/B test sales emails. I'm currently using templates to test this, which is under Sales Content Analytics and can measure this way several emails' performance within a sequence.