topic Tracking Asset Interactions (CTAs, Meeting Links, etc.) by Landing Page in Blog, Website & Page Publishing

Tracking Asset Interactions (CTAs, Meeting Links, etc.) by Landing Page

ZChurney3 — Thu, 29 Jun 2023 07:23:01 GMT

Hello everyone! I have a question regarding Landing Pages and tracking asset interactions on the page. For example: let's say I have a CTA linked to a contact form page or a calendar meeting link on a page. What would be the best way to make sure we know which landing page these contacts came from? I know there are different ways to report this with attribution reporting, but if I have a single CTA used on different pages to connect to a calendar or a contact form, how can I attach the datapoint to the contact which says '[Contact A] filled out [General Contact Form] because they visited [Landing Page Name] and clicked [General Contact CTA]'?

Many thanks in advance for the assistance!

Re: Tracking Asset Interactions (CTAs, Meeting Links, etc.) by Landing Page

TomM2 — Thu, 29 Jun 2023 11:41:45 GMT

Hey @ZChurney3 you can easily see this data in a few places, the CTA dashboard has a lot of info on the specific pages a CTA has been clicked.

If you have marketing Hub Pro you could also use the campaigns tool to bucket all of these assets (CTA, Form and Landing page) together to report on them as one.

If you're looking to be more specific, these details will show up on the contact timeline, as long as they have cookies enabled you will be able to see "Contact clicked CTA on PAGE" and "Contact Filled out FORM on PAGE" in the timeline.

If you have a specific path too you could set a list to show all contacts who "Clicked CTA on PAGE" and "Filled out FORM on PAGE"

Re: Tracking Asset Interactions (CTAs, Meeting Links, etc.) by Landing Page

ZChurney3 — Thu, 29 Jun 2023 12:07:21 GMT

Thank you so much! We are using campaigns and will also establish a structure so that we can track this as you listed above. Many thanks again for the response!