topic Re: Name above URL in Google Search in Blog, Website & Page Publishing

Name above URL in Google Search

lynnurback — Wed, 12 Apr 2023 16:37:37 GMT

Where is this located (file? module?) so I can change it globally?

Re: Name above URL in Google Search

kvlschaefer — Thu, 13 Apr 2023 10:29:08 GMT

Hi @lynnurback,

Thanks for reaching out to the Community!

This is a great question 🙂

Let's invite our subject matter experts to this conversation.

Hi @Jnix284, @Anton, @danmoyle - Do you have any tips for @lynnurback?

Thank you!

Best,

Kristen

Re: Name above URL in Google Search

Jnix284 — Thu, 13 Apr 2023 11:06:04 GMT

Hi @kvlschaefer and @lynnurback , happy to help!

There are two possibilities:

1 - Your website doesn't have the "Site Name" configured in Structured Data (schema), which means that Google is going to use whatever information it has available to determine what it should be.

2 - The existing Structured Data wasn't updated when you rebranded

It's not uncommon that you wouldn't have the schema set for Site Name, normally this isn't an issue because it's easy to aggregate the data across your website to determine your name.

Since you rebranded and the first line on your website says CDI Energy Products in the H1, I'm going with the assumption that this H1 is taking priority (probably in aggregate with any other mentions of the old name).

Here's the Google Help Doc about Site Names and how to configure the schema needed

The easiest resolution would be to add the necessary schema to your Site Head HTML via Settings > Website > Pages > Templates

But you should also consider updating your H1 to reflect your new company name - see if you can rewrite it to emphasize the new name instead of mentioning the old name.

Since you just rebranded in March, I fully understand why you've done what you've done, but once all of your existing customers are notified, I would focus your home page around the new brand for clarity.

This will help new and existing customers know who you are - instead of a prominent placement in the hero, I would move it lower on the page so it is less dominant, but available if they are interested.

I hope this helps!

Re: Name above URL in Google Search

lynnurback — Thu, 13 Apr 2023 12:01:47 GMT

Thanks Jennifer for your reply. I'll look into the schema mark up code.

And, I understand what your saying, but this is where it gets whacky. I don't have a H1 on the homepage, that I can see.

If you're referring to the wording over the image annoucing the name change. I do see where some custom code (advanced settings) refers to that area as h1.

Any more suggestions?

BTW... that "CDI Energy Products" above the URL, is on every web page of ours that comes up in the search engines. So, can I assume that a schema markup on this homepage will carry over to the entire site?

Lynn

Re: Name above URL in Google Search

Jnix284 — Thu, 13 Apr 2023 13:51:12 GMT

You're welcome @lynnurback , and I apologize, I only quickly reviewed the page, I didn't inspect the code to verify the heading tag on the hero, it is showing as an H2 and the text with the old name is an H3.

Even though it's not an H1, it has priority placement on the page and is the first readable text on the page.

Nonetheless, Google is aggregating info available to determine the name since it isn't specified, add this to your Site Head HTML to fix for all pages: