topic Re: Best Subdomain Example Names in Blog, Website & Page Publishing

Best Subdomain Example Names

jimboroberts — Thu, 27 Aug 2020 09:10:18 GMT

Hi Everyone,

We tend to use the same subdomain names for our landing pages and blogs.

These tend to be:

blog.[domain].com
news.[domain].com
landing.[domain].com
articles.[domain].com
resources.[domain].com
insights.[domain].com

I'm interested to know what everyone else uses?

Re: Best Subdomain Example Names

Yazz — Thu, 27 Aug 2020 13:24:27 GMT

We haven't used subdomains for the different parts of the website, we simply tag it at the end of our URL. So: www.domain.com/blog or www.domain.com/case-studies

I like the idea of using subdomains for it, though and the way you're using it makes most sense. I wouldn't complicate the naming scheme just to be a little different. If I was visiting your domain and I know that you're using something so straightforward, it would make most sense to me rather than things like: ourteam.domain.com or letsgo.domain.com

Even though they are 'hip' it doesn't always make sense to sacrifice simplicity for the sake of branding.

Re: Best Subdomain Example Names

SeanReid — Tue, 01 Sep 2020 09:02:24 GMT

Hey Jim,

The other two more popular ones I've seen are "Corp." and "Help."

I'm a fan of keeping them really simple and not open to interpretation. I've seen some businesses go rather flashy and try to come up with clever names related to their brand or a particular product but, in all honesty, it means you are using a subdomain that can only be used on a limited amount of pages. I want to ensure that I'm getting the most bang for my buck with each subdomain, so if it's own that I can host an entire catalog of content with then it's a winner in my eyes.

Re: Best Subdomain Example Names

LloydBirch — Wed, 02 Sep 2020 15:52:20 GMT

I think the way you do it @Yazz is better because sub domains are considered a separate entity by search engines. I prefer to keep all my website content on the same domain for this reason.

Re: Best Subdomain Example Names

jimboroberts — Wed, 02 Sep 2020 15:39:59 GMT

I completely agree on the naming conventions, I see a lot of 'hip' names for traditional pages on a website, these might feel like you are trend settings, but they do nothing but confuse the user and add blockers in place for conversions.

Re: Best Subdomain Example Names

Yazz — Wed, 02 Sep 2020 16:00:05 GMT

@LloydBirch - That is the exact reason why we tag it at the end of the URL. We keep subdomains for things that are separate entities but need to be associated with the website, like our Knowledge Base, for example.

Re: Best Subdomain Example Names

LloydBirch — Wed, 02 Sep 2020 16:26:20 GMT

@Yazz That's actually one of the main reasons I'm not using the blogging and landing page tools within hubspot, I don't want the content sat on seperate sub domains. Do you use hubspots landing/blog page tools?

Re: Best Subdomain Example Names

Yazz — Wed, 02 Sep 2020 16:31:32 GMT

@LloydBirch

I am using HubSpot for both and I strongly encourage you to do the same. You do not have to use subdomains in order to use HubSpot's Blogs/Landing Pages, you just have to create your own URL naming scheme.

Example:

www.domain.com/ - main URL

www.domain.com/blog - blog URL

www.domain.com/lp - landing page URL

Then, when you create a new Landing Page, HubSpot inserts the "www.domain.com/" portion automatically, but you have to remember to follow the naming convention this way: /lp/name-of-your-landing-page

Hope this helps

Re: Best Subdomain Example Names

LloydBirch — Wed, 02 Sep 2020 16:34:16 GMT

Thanks @Yazz I'll look into it. I'm returning to hubspot after a while with salesforce so still catching up with all the newer features and initially it looked like it would only work on a sub domain so I'll have another good look into it now that everything else is properly up and running!

Re: Best Subdomain Example Names

Raffy — Sun, 20 Dec 2020 04:11:13 GMT

I've also used:
inbound.[domain].com for landing pages
know.[domain].com for the knowledge base

I would only use a subdomain if the a content cluster is becoming "heavy". Or if, in the case of landing pages, we prefer it to be separate to make it easier for us to look at the analytics.

Otherwise, as other have said, best to keep it simple.

Re: Best Subdomain Example Names

Kierstin — Wed, 24 Feb 2021 16:25:25 GMT

@Yazz this option only works if they are on the HubSpot CMS, correct. There's no way to keep the domains set to www if they're hosting their main site on WordPress ...? I've been digging into this with our developers and just wanted to confirm before setting up our next client. 🙂

Re: Best Subdomain Example Names

Yazz — Wed, 24 Feb 2021 16:31:18 GMT

Hey @Kierstin - I don't see why it wouldn't be possible to only use www instead of subdomains on Wordpress. If I'm not mistaken, that's the default setting for Wordpress as well. Subdomains always take the 'if you want to go this route' approach, otherwise stick with 'www.domain.com/page-name/topic-name'. Hopefully I understood your question here, let me know if I need to elaborate.

Re: Best Subdomain Example Names

Kierstin — Wed, 24 Feb 2021 16:34:53 GMT

@Yazz Sorry, I meant having the blog and landing pages on HubSpot, yet not using HubSpot's CMS. So the www is pointed at another host (WordPress was just an example). If the DNS is pointing the www record at the other host, you can't host the directory-based blog and landing pages on HubSpot, right? I don't manage this part of projects anymore, so I just want to make sure there's not something I've been missing out on. 🙂

Re: Best Subdomain Example Names

Yazz — Wed, 24 Feb 2021 19:03:40 GMT

@Kierstin

I wish I could, with full certainty, state that I know the answer to that, but I do not. I would think that you cannot because you have to tell one CMS that you are hosting with it and therefore it controls the domain fully. Maybe reach out to HubSpot support/sales and see if that's possible. I would, from personal experience, state that Wordpress is a great CMS and hosting tool but with HubSpot's new UI for website editing and all the rest that it has naturally built into it, I would urge to go full HubSpot on that solution. Just makes life so much simpler 🙂 Hope this helps!

Re: Best Subdomain Example Names

Kierstin — Wed, 24 Feb 2021 20:35:50 GMT

@Yazz That's exactly what I thought and I agree 100% - move to CMS! 🙂 That is in the plan, but there are higher priorities we have to execute on first. 🙂

Thanks!

Re: Best Subdomain Example Names

Jake_Lett — Mon, 01 Nov 2021 08:25:39 GMT

Alternate to using a subdomain If you don’t have the restriction and would like to build everything on HubSpot, I recommend only one primary domain. This will build SEO value towards one domain instead of multiple domains.

www.yourdomain.com – Main URL
www.yourdomain.com/blog – Blog URL
www.yourdomain/lp – Landing page URL, will need to manually ad lp/ for each post

If you’re not using HubSpot for your main website hosting (like WordPress) but just use it for landing pages and blog. I would recommend this approach.

yourdomain.com – Main website hosted on another CMS like WordPress (notice no www)
www.yourdomain.com – HubSpot landing pages and email
www.yourdomain.com/blog – HubSpot Blog URL

List of good subdomain names for landing pages

Re: Best Subdomain Example Names

KMartin9 — Fri, 22 Sep 2023 23:12:20 GMT

Hi Jake,

Thank you for your post here and for the longer article on your site.

I'm wondering if you can assist me with a similar question.

We are hosting our domain on Webflow and don't expect to go to Hubspot CMS for a while.

I would like to take advantage of the Hubspot Landing and Blog features.

I suppose I would use the last example you have in your post in this example.

We are on the Marketing Hub starter so we can only have one subdomain.

Do you know what this does to your SEO if you are spreading content over various subdomains?

I appreciate your input on this.

Thanks,

Kate

Re: Best Subdomain Example Names

KMartin9 — Fri, 22 Sep 2023 23:19:44 GMT

Hi Kierstin,

Wondering what you decided to do in terms of Blogs/Landing pages and subdomains in hubspot. We are not using the Hubspot CMS but I'd like to utilize Hubspot's Blog/Landing Page capabilities. Did you find a good solution for your clients that did not sacrifice SEO too dramatically?

Re: Best Subdomain Example Names

GiantFocal — Sat, 28 Jun 2025 16:17:12 GMT

Just to add my two cents: When it comes to subdomains versus subfolders, simplicity and clarity almost always win for both users and SEO.

Unless there’s a technical or organizational reason to separate content onto subdomains, keeping everything under your main domain (like yourdomain.com/blog) tends to consolidate your site’s authority and makes tracking performance easier. If you’re limited to one subdomain with your current setup, just make sure the structure you choose can scale with your content plans and doesn’t create unnecessary confusion for your visitors or search engines.