topic Re: Transferring different language pages to translated pages, will it hurt my ranking? in Blog, Website & Page Publishing

Transferring different language pages to translated pages, will it hurt my ranking?

Marissa — Tue, 27 Nov 2018 14:54:30 GMT

Our website has a few language options, but we created them as individual pages rather than translations of one page, i.e. we have Homepage - EN, Homepage - ES, Hompage - FR, etc. instead of using HubSpot's "Translate" capability.

Does anyone have experience transferring the individual pages to translations? Do you recommend it? It seems especially helpful for automatic hreflang tags.

If we do, will it hurt our rankings for those existing pages? Or will Google immediately "accept" the replacement?

Any info would help!

Re: Transferring different language pages to translated pages, will it hurt my ranking?

jennysowyrda — Wed, 28 Nov 2018 20:55:36 GMT

Hi @Marissa,

I wanted to pull in a few subject matter experts to see if they have any advice on this.

@jrendell, @Mike_Eastwood, @Tanya do you have any advice for @Marissa?

Thanks,
Jenny

Re: Transferring different language pages to translated pages, will it hurt my ranking?

Mike_Eastwood — Wed, 28 Nov 2018 23:28:40 GMT

Hi Marissa

You're right, hreflang tags are the best way to handle the translations from Google's point of view.

Just to clarify - do you want to replace a page in a new language - or duplicate the page in a new language?

If you are removing a page then make sure you use Redirects so Google (and humans) get redirected gracefully.

One resource I refer to often is Yoast SEO (a free/paid WordPress plugin). They've written some excellent content on multi-language sites: https://yoast.com/tag/multilingual-seo/

Hope this helps

Mike

Re: Transferring different language pages to translated pages, will it hurt my ranking?

Marissa — Thu, 29 Nov 2018 18:12:52 GMT

Hi Mike,

We would like to replace our existing separate language pages by using the translate function in HubSpot. So get rid of the indivudal language pages we have and just make them translations from our English page.

Hope that clarifies things!

Thanks,

Marissa