topic Re: Best practice for old landing pages in Blog, Website & Page Publishing

Best practice for old landing pages

LROADY — Tue, 30 Oct 2018 21:22:39 GMT

Looking for best practices from my peers: what do you do with old landing pages when they need to be retired?

Specifically, we create landing pages with registration forms for tradeshow meetings. Those old landing pages are still out there on the web, but doing no good. The very old landing pages are using old hubspot templates featuring website menus of the past.

What's the best way to manage? unpublish and 301 redirect?

Re: Best practice for old landing pages

Phil_Vallender — Wed, 31 Oct 2018 00:14:05 GMT

Hi @LROADY

I would definitely unpublish those pages - it sounds like they offer visitors little value now and could be confusing.

301 redirection is usually a good idea - although is only really necessary if those pages recieve traffic, i.e. from search engines or referral links, that you want to preserve.

Hope this helps.

Re: Best practice for old landing pages

IanGuiver — Wed, 31 Oct 2018 10:35:26 GMT

Hi @LROADY,

Yes I agree, your best option would be to unpublish and set up a 301 redirect. Here's a link on how to do that:

https://knowledge.hubspot.com/website-user-guide/how-to-use-the-url-mapping-tool-to-redirect-pages

We often choose to archive old landing pages as well, which helps to organise your file manager (you can see how to do that here: https://knowledge.hubspot.com/articles/kcs_article/cos-general/what-are-the-best-practices-for-removing-a-page-on-hubspot-s-cms)

Re: Best practice for old landing pages

Aakar — Tue, 06 Nov 2018 07:35:12 GMT

Hi @LROADY

As you mentioned, I'd suggest unpublishing the page and implementing the URL redirection.

Thanks.

Re: Best practice for old landing pages

Nico_publico — Wed, 08 Sep 2021 08:59:50 GMT

On the same note: Would you also unpublish and redirect blogposts that have no value anymore?

Re: Best practice for old landing pages

TGG1 — Mon, 10 Jul 2023 17:12:53 GMT

Do you still recommend the actions listed above? I want to confirm there have been no changes to the recommendation on how to handle outdated landing pages & other content.

Thank you.

Re: Best practice for old landing pages

arthurs — Tue, 06 Feb 2024 15:17:07 GMT

There is actually no way to un-publish a blog listing page in HubSpot 😮

You will need to redirect the listing page and then either leave the listing page, if you're not sure you want to delete it yet, or go for the delete.

Re: Best practice for old landing pages

PamCotton — Thu, 08 Feb 2024 14:08:08 GMT

Hey @arthurs, thank you for sharing your thoughts with us!

Kindly,

Pam