topic Re: Add Schema markup to blog in Blog, Website & Page Publishing

Add Schema markup to blog

Marcolì — Mon, 25 Jul 2022 13:20:36 GMT

Hi,

I'm looking for a tool like Yoast SEO because I need to implement some schema markup (J-SON) on my articles.

Anyone has tried something similar?

Thanks!

Re: Add Schema markup to blog

Teun — Mon, 25 Jul 2022 18:26:07 GMT

Hi @Marcolì ,

What schema markup do you want to add?

You can add the required markup by adding some code to the head or footer of the blog post template.

Re: Add Schema markup to blog

Marcolì — Mon, 25 Jul 2022 21:26:29 GMT

Hi @Teun ,

I would like to add article and breadcrumbmarkup (with JSON-LD). So it would be a dinamic markup based on type of article.

Re: Add Schema markup to blog

Teun — Tue, 26 Jul 2022 08:09:59 GMT

HI @Marcolì ,

Could you tell me a bit about where you set the 'type' of the article? Is it based on the blog topics? Do you have an example of one of your articles?

Re: Add Schema markup to blog

Marcolì — Tue, 26 Jul 2022 10:03:28 GMT

Hi, for example: I would put that JSON on every article, at least taking automatically the title and description (it's ok to put in the end of the body):

Re: Add Schema markup to blog

JAbitbol — Tue, 09 Jan 2024 17:57:59 GMT

Hey @Marcolì, I came across this very late but just in case others are also looking for guidance:

1) If you're looking to add schema markup to individual blog pages instead of the template you can add it by heading to the "settings section" in your post page. Navigate to the advanced section and drop the script into the "additional code snippets" section.

2) Hubspot made an update a while back that auto-applies Article Markup to all blog pages.

That said, if you are looking to add additional markups like video you can do this by following the steps in 1).

Re: Add Schema markup to blog

SaltySteve — Fri, 22 Mar 2024 17:45:39 GMT

Have you tried Schema Helper for HubSpot? The functionality is limited, and the support is nearly non-existent, but it's inexpensive and saves marketers from needing to figure out how to structure & write JSON code or open individual page headers to add many of the most common schemas. Monthly by month subscription is easy to cancel if you don't love it, so may be worth a try.

Re: Add Schema markup to blog

ChrisChin_LLF — Wed, 23 Apr 2025 02:04:25 GMT

probably way late for you, but in case anyone else wants to know how to deal with this, it's been my afternoon project and you can add this directly to your blog template and it will auto generate blogposting schema.

Re: Add Schema markup to blog

AWynn9 — Wed, 10 Sep 2025 18:22:22 GMT

Hi Folks,

We're attempting to rollout schema markups across our blog, where we've prviously had none. I made a few edits to the templated solution provided in this post and successfully verified the schema markups with Google's Rich Results Test and the Schema.org validation tools. My concern however, is the dateModified field now reflects the moment I posted the updated schema, despite not making any revisions to the content in the blog itself.

Is there any downside or potential risk to applying this markup to our blog theme itself and subsequently all blog pages without making any large enough edits or changes to the content itself? For example, we have many blogs from ~2016- in this case the datePublished field is still accurate, however it now shows lastModified as today.

Before applying these markups to all blog posts, are there risks of being penalized for having all dateModified fields across hundreds of blogs to be updated at the same time? If so, does anyone have any proposed workarounds to not including the schema updates in the dateModified snippet? Thanks!

Re: Add Schema markup to blog

Victor_Becerra — Wed, 10 Sep 2025 18:43:26 GMT

Hi @AWynn9
Thank you for reaching out to the Community!
I'd like to invite some community members who are subject matter experts to join this conversation.
@Shubham_Sharma @Humashankar @franksteiner79 - Would you be able to share any insights on this? Your expertise would be greatly appreciated.
Best,
Victor

Re: Add Schema markup to blog

Humashankar — Wed, 10 Sep 2025 18:49:46 GMT

Hi @AWynn9

When updating content, it's crucial to follow a best practice to maintain accuracy and avoid potential issues.

To avoid sending misleading freshness signals, it's recommended to only use the dateModified field for genuine content changes.

Bulk-updating old posts can pose a risk, even if it rarely triggers penalties. To mitigate this, consider one of two approaches: either update the dateModified field to reflect actual edits or omit it altogether, while ensuring the datePublished field remains accurate to maintain context about the original publication date.

Best Regards

Re: Add Schema markup to blog

AWynn9 — Wed, 10 Sep 2025 19:02:50 GMT

Hi @Humashankar,

That's exactly what I was after- thank you for the quick response and information! I believe I'll omit the dateModified field for the blog template all together and instead look at manually adding it in when we make substantial changes to the content (past or future).

Also thanks to @Victor_Becerra for looping in the assistance, appreciate you both!

Best,
Alex

Re: Add Schema markup to blog

Crystal_Hopper — Wed, 29 Oct 2025 16:56:00 GMT

Hi @JAbitbol! I'm not quickly finding proof for your point #2 that markup is being auto applied to blog pages. Can you post an article or information to show that from HubSpot? Thanks!

Re: Add Schema markup to blog

STierney — Wed, 29 Oct 2025 17:20:56 GMT

Hey @Crystal_Hopper - thanks for following up here!

I'm also not seeing this documented, but I'm intrigued by @JAbitbol's update! I'm hoping we do have a resource that outlines this somewhere for reference.

Shane, Senior Community Moderator

Re: Add Schema markup to blog

JAbitbol — Mon, 17 Nov 2025 15:40:14 GMT

Hi @Crystal_Hopper ,

If you scroll down to this section of this resource from Hubspot, you can see that after August 2022, the schema is auto-applied to the blog templates.

"Structured Data: add BlogPosting schema to your blog's posts. This will help your blog posts return in search results as article rich snippets and is recommended for all blog posts not already using custom schema. This setting is automatically turned on for blogs created after August 4, 2022, but off for blogs created before that time. "

Here is another resource on how to manually add schema for blogs in Hubspot. Hope this helps!

Re: Add Schema markup to blog

itsandrew — Thu, 19 Feb 2026 09:41:17 GMT

You can use tools like Rank Math or Schema Pro to easily add JSON-LD schema to your articles without heavy manual coding. I used a similar approach to add structured data on my ( delta executor official )page which helped search engines better understand content and improved visibility. It’s quick to set up and keeps everything organized for future posts.