topic Re: Website vs. Blogging in Blog, Website & Page Publishing

Website vs. Blogging

RRRRRR900 — Mon, 05 Feb 2018 22:49:40 GMT

When does one add content to the main website as opposed to adding it to a blog?

I am currently taking the content marketing certificate course.

Re: Website vs. Blogging

jennysowyrda — Mon, 12 Feb 2018 16:15:59 GMT

@shearn any thoughts on this topic?

Re: Website vs. Blogging

roisinkirby — Mon, 12 Feb 2018 17:36:13 GMT

@RRRRRR900 could you share a little more detail about your business and content strategy goals? What type of content are you producing and who in your team is producing this content?

The more we know about your goals with HubSpot the more we can help.

CCing a few of our resident experts to share their knowledge / insights: @Babel_Izzy, @SeanHenri, @Champion, @TheGilldog

Re: Website vs. Blogging

TheGilldog — Mon, 12 Feb 2018 17:53:09 GMT

hi @roisinkirby @RRRRRR900,

Thanks for the mention!

Personally, no. I wouldnt want to bombard clients or potential clients with heavy content on the landing page unless i am offering them, the oportunity to download via a white page via a dedicated ad based web address. Even then, the goal is for them to absorb the content at their lesiure.

As a marketer, i attempt to find the balance between the right kind of content and where this is found on the website. I like to bring my audience on a journey (of their own design) and allow them to collect the right content for them. Then I analyse that journey and attempt to optimise the path to aid future campaigns!

As @roisinkirby said, the more information on content goals and strategy we have, the more we can help!

I hope that helped and it wasnt too marketing heavy!

Best of luck

Ciaran

Re: Website vs. Blogging

Champion — Mon, 12 Feb 2018 18:24:41 GMT

Hi @RRRRRR900,

Great question. The blog is the one place on your site where you'll be adding new, fresh content. Generally blogs are trying to attract attention to another website page where a conversion action (like a form) exists. Generally website pages are more focused on content resources as well as products and services.

Keep up the good work!

Justin

Re: Website vs. Blogging

SeanHenri — Mon, 12 Feb 2018 22:05:27 GMT

Great question @RRRRRR900!

If you're doing keyword research, and you're wondering if you should try to rank for a specific keyword or topic with a blog post or by optimizing a product/category page on your website, you want to think about the searcher's intent and what type of content they would hope to find.

i.e, if someone was searching for "blogging software" they would likely expect to find a page like this one, as their search had commercial intent. If they searched for "blogging for seo", they might prefer to find something that is a bit more educational, like this blog post.

More often than not, the new content you create is going to end up on the blog.

Re: Website vs. Blogging

GiantFocal — Fri, 09 Aug 2024 14:47:37 GMT

Even though this is an old discussion, just sharing my thoughts in case someone needs additional insights.

Here is a "checklist" from our internal planning workflow. To determine whether a page should be created as website content (landing/site page) or as a blog post, you can assess its purpose and intent:

Website Content (site or landing page):

- Focuses on core business information
- Presents key products/services
- Provides essential company details
- Aims to convert visitors into customers

Blog Content:

- Educates and informs readers
- Shares industry insights and trends
- Builds thought leadership
- Engages audience through regular updates

If the page you are going to create serves one of the mentioned purposes or intents, then create it as the relevant content type.

Best regards,

Abraham @ GiantFocal

Re: Website vs. Blogging

JPins — Tue, 04 Mar 2025 15:03:00 GMT

Blogging is a process oflearning. Only add educational content in Blog. Feature products and services on website.

Re: Website vs. Blogging

MellisaPet — Sun, 15 Feb 2026 17:47:17 GMT

Your blog is the main area of your website where you regularly add fresh content. Its main goal is usually to draw attention and guide visitors to other pages on your site,,where they can take an action like filling out a form. On the other hand, standard website pages typically focus more on providing information about your products, services, or other key resources.