topic Qr code scans vs landing page views in Blog, Website & Page Publishing

Qr code scans vs landing page views

HRichthe2nd — Fri, 16 Aug 2024 09:37:49 GMT

Hello everyone,

I have been running a direct mail campaign to prospects. On the letters are a qr code which redirects to a hubspot landing page.

When I check the qr code analytics on our direct mail provider's website, it say 100s of letter have been scanned.

However, when I go to check the landing page views on HubSpot, they are half the amount of QR code scans.

I realise this is an not 100% HubSpot, but does anyone know why there is such a discrepency? Any theories?

Re: Qr code scans vs landing page views

franksteiner79 — Fri, 16 Aug 2024 12:52:05 GMT

Hi @HRichthe2nd

This might be a silly question, but how exactly is your direct mail provider reporting on QR code scans?

I might be missing something obvious but unless they enfore using a specific app, how could they even report on this. Most phones now scan QR codes with the camera, and I am not aware that this would trigger and "has scanned" information being sent.

Frank

Re: Qr code scans vs landing page views

GiantFocal — Sat, 17 Aug 2024 05:18:45 GMT

Hi @HRichthe2nd,

Does the QR code lead to the same landing page URL, or is there an intermediate page or gateway?

Best regards,

Abraham Ernesto

Re: Qr code scans vs landing page views

Aakar — Tue, 20 Aug 2024 16:13:34 GMT

@HRichthe2nd - I don't know the whole context, but I can think of these theories:

- A single user is scanning the QR multiple times
- User is not accepting cookie policy to cookie tracking
- You might be using third party QR code and that's not resolving to your landing page

Thanks.