List-based Retargeting or List-based Remarketing?

Leo_L — Sun, 22 Aug 2021 21:46:16 GMT

Hello everyone,

In the course "Digital Advertising", in the section "How to use targeted advertising" and lesson "Understanding behavioral targeting", the instructor says:

"List-based retargeting is a way to re-display your material based on the list membership of your existing contacts."

And a few minutes later he says: "Retargeting works best for new audiences...Remarketing on the other hand is the best for existing customers..."

So, based on his first statement, the list-based retargeting should be list-based remarketing.

What do you think?

(It would be nice if I got an answer from an instructor too)

Re: List-based Retargeting or List-based Remarketing?

JorieMunroe — Fri, 27 Aug 2021 13:53:00 GMT

Hi @Leo_L

While retargeting focuses on pulling in new audiences or customers through ads on social media or other platforms (like Google), remarketing often focuses on using sales or marketing emails sent to re-engage past customers.

My theory as to why this was written this way (although Corey can also swoop in and say I'm wrong haha): In the first sentence, the instructor means leads/prospects who are contacts, rather than existing customers.

Another theory is that companies/marketing teams will often use these terms interchangably. While they may not have started off as synonyms, they've quickly become so! It gets even stickier because Google refers to almost all of their ads retargeting features as "remarketing" tools.

Anyway, let me know what you think!

topic List-based Retargeting or List-based Remarketing? in HubSpot Academy Support

List-based Retargeting or List-based Remarketing?

Re: List-based Retargeting or List-based Remarketing?