topic Email Analytics for Individual Workflows in Ask Me Anything and Panel Discussions

Ask Us Anything about Marketing Hub Starter!

roisinkirby — Thu, 26 Jul 2018 15:07:25 GMT

Last week HubSpot announced the launch of Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. To celebrate experts from HubSpot's own Product and Marketing Teams will be answering your questions next week on how to start marketing right with HubSpot.

Some topics of interest you can ask the team about include:

The Marketing Hub Starter product and features to help you to get started growing your business.
Converting traffic into leads with ads and forms
Engaging and nurturing leads with personalized email marketing
Analyzing and improving your efforts using essential marketing reports

This AMA will start on Friday, July 27th at 9:00 AM ET. Paul, Courtney, Marjorie, Eabhan and Tova will be answering questions between 9am - 5pm ET. Feel free to start adding questions now, and the team will begin answering them on Friday.

Paul Weston (@pweston3) Tom Monaghan (@TomMonaghan)
Senior Product Manager, Marketing Hub Director of Product, Email

Courtney Sembler (@cbsembler) Marjorie Munroe (@JorieMunroe)
Inbound Professor Inbound Professor

Tova Miller (@TovaMiller) Eabhan Rowe (@Eabhan)

Demand Generation Marketing Customer Marketing

Click here to learn more about Marketing Hub Starter.

Report on Total Conversions?

manderson — Fri, 27 Jul 2018 13:34:48 GMT

How can I generate a report of all conversions (form fills) for all forms? So far I only that it is possible to run a report for new contacts of customers.

Seed List and Reporting

ErinK — Fri, 20 Jul 2018 01:20:34 GMT

So Hubspots email reporting is super messy in my opinion. What do you all use to have a clean way to report on email sends both total and by recipient.

Is there anything we can do to keep our internal people who receive our emails off the analytics? Like a seed list? I have worked other places where a 'seed list' is used and it is kept separate from the actual email recipients.

Thanks All!

Clicked-through rate instead of Click rate on email reports

Jigna — Tue, 24 Jul 2018 15:51:42 GMT

In the analyse section of content - emails, would it be possible to have clicked-through rates available as a column instead of just click rate please? Be good to see that for each individual email.

Email Analytics for Individual Workflows

Marie_Baltz — Wed, 25 Jul 2018 13:08:08 GMT

Suggestions for measuring email performance across multiple emails -- maybe in a campaign?

Re: Ask Us Anything about Marketing Hub Starter!

RevQ — Wed, 25 Jul 2018 16:38:43 GMT

Does Marketing Hub Starter include workflows to send emails like Mailchimp? If so, are the emails mobile optimized like Mailchimp?

COURSES IN OTHER LANGUAGES

Cofide — Wed, 25 Jul 2018 21:10:17 GMT

Hi my name is Fernanda,

It would be great that more courses of Hubspot could be in other languages, for example in spanish we've only have Inbound Certification and Marketing Software.

It would be nice that us as costumers of Hubspot or like a volunteer programme we could be capable to translate the courses.

In order to reach public and to promote the importance of Inbound Methodology and other content related.

Re: Ask Us Anything about Marketing Hub Starter!

arsalan23 — Fri, 27 Jul 2018 12:24:12 GMT

Are there any restriction on using purchased contacts in email marketing, and how much bounce rate is acceptable?

Re: Ask Us Anything about Marketing Hub Starter!

arsalan23 — Fri, 27 Jul 2018 13:28:35 GMT

Can you through some highlight on the functionality of Blog & content creation and SEO & content strategy features in Marketing Hub.

Re: Ask Us Anything about Marketing Hub Starter!

Anonymous — Fri, 27 Jul 2018 13:37:13 GMT

@Eabhan I'd like to know how you approach content / communications with your customer base? How do your goals / strategies / results differ to emails that are focuses on lead generation / conversion?

Re: Ask Us Anything about Marketing Hub Starter!

Anonymous — Fri, 27 Jul 2018 13:40:42 GMT

@TomMonaghan, @pweston3 can you give a high level breakdown of when to use Sales HUB CRM email tools and when to use Marketing Hub email tools? I'm struggeling to explain to my teams the difference in use case, target audience and strategy - I also don't want my teams misusing the tools and compromising sending scores.

...on that note, how do sending scores work at HubSpot?

Re: Ask Us Anything about Marketing Hub Starter!

TomMonaghan — Fri, 27 Jul 2018 13:53:07 GMT

Hey Arsalan23,

No, purchased contacts may not be used and would be in direct violation to the terms you agree to when you sign up. There's a bunch more in our Acceptable Use Policy. But here's an important bit:

In addition, you are prohibited from using the HubSpot Service to email: (a) purchased, rented, or borrowed lists, and (b) lists that are likely to result in an excessive number of unsubscribe requests or SPAM complaints or notices, as determined by acceptable industry practices.

As far as a bounce rate goes, we don't publish an acceptable bounce rate. Our automated deliverabilty systems watch all bounces as every bounce impacts the success of the system and it's users. Anything in the neighborhood of 5%, which is over 10 times what our customers normally see, will get a lot of automated attention that may lead to the specific list being quarentined, the entire send being stopped, and / or the account being suspended.

So yeah, don't buy contacts and watch your bounces. If you're seeing a high bounce rate, something is wrong and that issue should be addressed before your next send.

Thanks,

Tom

Re: Seed List and Reporting

TovaMiller — Fri, 27 Jul 2018 14:17:28 GMT

That is a great question. What I do to organize overall numbers is assign each email send to a HubSpot campaign. At the end of the month, I use the analyze tab in the email tool to get a full count of sends for the month. You can choose the timeframe you want to report on + you can narrow it down by campaign as well.

You can create a list in the list tool to see who opened (and or clicked) your email and disclude people who have the domain from your company to pull those numbers.

Re: Ask Us Anything about Marketing Hub Starter!

pweston3 — Fri, 27 Jul 2018 14:26:42 GMT

Hi @RevQ,

Marketing Hub Starter includes simple automated emails that can be triggered by Lead Flow submissions. These emails are plain-text, but are mobile friendly in the way they wrap and render.

Fully-featured automated Workflows are included in Marketing Hub Professional.

Thanks,

Paul

Re: Ask Us Anything about Marketing Hub Starter!

TovaMiller — Fri, 27 Jul 2018 14:37:02 GMT

I tend to measure success of an email campaign based on email engagement via clickthrough rate.

There are 3 metrics that I look at for each send:

1. Clickthrough rate: shows how much the content we are sending is resonating with our audience

2. Unsubscribe rates: how much the content is not resonating with our audience

3. Influenced monthly recurring revenue 90 days after send. We measure this by looking at clickthroughs and then deals closed within that 90 days after recipients open and click the email.

Re: Seed List and Reporting

MFrankJohnson — Fri, 27 Jul 2018 14:52:03 GMT

Q: Is there anything we can do to keep our internal people who receive our emails off the analytics?

A: You have choices ...

-1- Exclude their IP addresses in Account Settings -> Reports & Analytics Tracking -> Advanced Tracking ... (they'll still receive emails)

- see How to filter out traffic from your website analytics

(see image)

-2- Opt them out of email (in case they open from a different IP address)

(see image)

One or both of these solutions will keep your guys off your analytics reports.

Re: Ask Us Anything about Marketing Hub Starter!

TomMonaghan — Fri, 27 Jul 2018 15:47:43 GMT

"what's your biggest piece of advice for EMEA marketers who are impacted by GDPR?"

So first off: TINAL - Tom Is Not A Lawyer.

So the short answer is, do the right thing. GDPR is Inbound, with a host of very specific requirements added in. Review those and how they impact your business. Engage a lawyer. Only you and they can know the impact and requirements on your business.

Ok, now that that's out of the way. My biggest piece of advice is to focus on being transparent with your contacts. Did you give them notice? Were you super clear on how you're establishing the legal basis for storing their data and communicating with them? Finally, if you don't know the answers to these questions, you can be sure your contacts won't know either and I'd guess that's not a discussion anyone wants to have with a regulator.

-Tom

Re: Email Analytics for Individual Workflows

pweston3 — Fri, 27 Jul 2018 15:53:47 GMT

Hi @Marie_Baltz,

The "Campaigns" feature exists in Marketing Hub Basic, Pro, and Enterprise, but not Starter. I certainly recommend using Campaigns in those packages to measure performance across multiple activities, especially when running integrated marketing campaigns with Social, Ads, and Landing Pages with forms.

In regard to Marketing Hub Starter, I recommend using the Email Analyze tab. Toward the bottom of the "Overview" tab, there is a chart you can use to pin and compare emails according to various metrics. There are also other charts to view "top performing" emails in a variety of categories.

Thanks,

Paul

Re: Clicked-through rate instead of Click rate on email reports

pweston3 — Fri, 27 Jul 2018 16:04:18 GMT

Hi @Jigna,

Thanks for the feedback! This isn't an option in the Analyze tab right now, but it's something we'll consider.

Paul

Re: Ask Us Anything about Marketing Hub Starter!

pweston3 — Fri, 27 Jul 2018 16:14:31 GMT

Hi @arsalan23,

Blog and Content Strategy tools are available in the Marketing Hub Basic, Professional, and Enterprise editions (but not Starter).

Here are a couple of resources to learn more about these tools with HubSpot:

A quick tour of the blog tool: https://knowledge.hubspot.com/blog-user-guide-v2/a-quick-tour-of-the-blog-tool

The future of content strategy: https://blog.hubspot.com/marketing/content-marketing-strategy

Thanks,

Paul