topic Re: AMA: HubSpot Named a Leader in 2022 Gartner ® Magic Quadrant™ for B2B Marketing Automation Platf in Ask Me Anything and Panel Discussions

AMA: HubSpot Named a Leader in 2022 Gartner ® Magic Quadrant™ for B2B Marketing Automation Platforms

kvlschaefer — Mon, 10 Oct 2022 13:29:32 GMT

For the second consecutive year, HubSpot has been positioned by Gartner® as a Leader in the Magic Quadrant™ for B2B Marketing Automation Platforms for our Marketing Hub. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.

From October 10 - October 14, 2022 we’ll have members of our product team answering questions about HubSpot’s position in the Magic Quadrant, HubSpot tools and more.

Not sure what to ask? Here are a few questions to get the conversation started:

What tools has HubSpot invested in that made it stand out in 2022?
What future tools are on the roadmap to continue investing in Marketing Hub?

Get your download of the full report here.

Re: AMA: HubSpot Named a Leader in 2022 Gartner ® Magic Quadrant™ for B2B Marketing Automation Platf

Jnix284 — Mon, 10 Oct 2022 13:40:07 GMT

Thanks @kvlschaefer , here are my questions for the AMA:

1 - What tool within Marketing Hub makes it stand apart from the competition most?

2 - Compared to the other leaders capabilities, what is the area HubSpot is focused on improving?

Re: AMA: HubSpot Named a Leader in 2022 Gartner ® Magic Quadrant™ for B2B Marketing Automation Platf

ElenaHekimian — Tue, 11 Oct 2022 00:26:17 GMT

Hi Jennifer - great questions.

re #1: We'd highly recommend downloading the report to see the specific ways Gartner thinks we stand out among the great options in the marketing automation platforms. But from my perspective, we believe Marketing Hub is uniquely crafted to help customers grow better through
1) A Single Source of Truth, which makes it easy to align
2) One Intuitive UX, which makes it easy to adopt
3) A Unified Codebase, which makes it easy to adapt
And since Marketing Hub can be powered by any CRM, marketers can keep data at the center of everything they do. That means customers can:
- Use data to segment and target your audiences flawlessly.
- Leverage automation to nurture contacts and handoff warm leads.
- Create consistent content without the help of a web developer.
- Report on and optimize across all of your marketing channels and your CRM data.
- Keep your messaging consistent across email, live chat, and more.

re #2: In our product development we don't focus deeply on the competition at a feature by feature level, but we do recommend you check out our public roadmap on hubspot.com/new to check out what our teams are actively in research or working on.

I'm personally very excited for the new Customer Journey Analytics feature that just started in beta. This new reporting will be unlocking insights that most marketers have only dreamed of having. You can learn more from the Product Updates when you're logged into a portal.

Re: AMA: HubSpot Named a Leader in 2022 Gartner ® Magic Quadrant™ for B2B Marketing Automation Platf

Jnix284 — Tue, 11 Oct 2022 01:21:56 GMT

Thank you @ElenaHekimian I appreciate you taking the time to answer my questions - and your insights into what makes HubSpot stand out!

I can definitely understand that you don't focus on the competition feature by feature, there are a lot of updates in the roadmap that IMO will further distance HubSpot from the competion as the best marketing automation platform, I was just curious what you thought might be a key change.

I am also very excited for the Customer Journey Analytics, this was one of the most exciting things to see during INBOUND!

Thank you again! 🧡

Re: AMA: HubSpot Named a Leader in 2022 Gartner ® Magic Quadrant™ for B2B Marketing Automation Platf

ElenaHekimian — Tue, 11 Oct 2022 01:42:46 GMT

I would love to hear those opinions any day 🙂

Thanks so much for asking great questions Jennifer and being a part of our community.

Re: AMA: HubSpot Named a Leader in 2022 Gartner ® Magic Quadrant™ for B2B Marketing Automation Platf

KRobinson26 — Tue, 06 Dec 2022 12:48:43 GMT

There are many updates on the roadmap that, in my opinion, will further set HubSpot apart from the competition as the best marketing automation platform, so I can certainly understand why you don't focus on the competition feature by feature. I was just curious as to what you thought might be a key change.