topic Re: Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018 in Ask Me Anything and Panel Discussions

Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

jennysowyrda — Thu, 01 Nov 2018 15:13:08 GMT

This week, HubSpot will launch a number of new products within Marketing Hub Enterprise designed to help you grow better. To celebrate, experts from HubSpot’s product and marketing teams will be answering your questions on how you can start growing better with HubSpot.

This thread is meant to ask questions about product updates within the Marketing Hub. If you have new feature requests, please submit them on ideas.hubspot.com.

This AMA will start on Thursday, November 1 at 11:00 AM EST. The team will be answering questions starting then, but feel free to start adding questions now, and the team will begin answering them on Thursday.

Jeffrey Vocell (@Jeffrey) Alex Girard (@agirard)
Senior Manager, Product Marketing Associate Product Marketing Manager

Ari Plaut ( @ariplaut) Victoria Gumaer (@VictoriaGumaer)
Senior Product Marketing Manager Product Manager

Angela DeFranco (@adefranco) Nate Ciruolo ( @Nciruolo)

Product Group Lead Product Manager

Daria Marmer (@Daria) Andrew Dawson (@adawson)
Product Lead Product Manager

Click here to learn what’s new in HubSpot.

Re: Ask Us Anything: Marketing Enterprise Releases: Nov. 1, 2018

MFrankJohnson — Wed, 31 Oct 2018 02:08:32 GMT

On December 21st, the predictive dashboard will be removed from all HubSpot accounts. We get that.

What's not clear is if the old criteria for enabling predictive lead scoring will also no longer apply. The statement, "The new model uses HubSpot Insights datasets to supplement data within a portal to make even more accurate predictions from the very first contact added to a portal." implies that ALL contacts will receive a predictive lead score immediately. Is that correct?

- see [Heads Up] A Reinvigorated Predictive Lead Score is Coming to Enterprise

Best,
Frank

Remote B2B Digital Marketing Manager

MFrankJohnson.com | Connect on LinkedIn

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Re: Ask Us Anything: Marketing Enterprise Releases: Nov. 1, 2018

cbsembler — Wed, 31 Oct 2018 12:17:13 GMT

Hello @MFrankJohnson,

Predictive lead scoring will use The Likelihood to close and Contact priority properties to display each of your contacts predictive lead score.

These properties that will be automatically filled by HubSpot and is calculated through the probability that a contact will become a customer within the next 90 days. This score is based on standard contact properties and behavior.

This score will be applied to all your HubSpot contacts. For the Contact priority property, you will need at least 100 contacts in your portal for it to be used.

Best,

Courtney

If you wish to learn more about HubSpot Lead Scoring you can check out the lesson, Understanding HubSpot Lead Scoring.

Re: Ask Us Anything: Marketing Enterprise Releases: Nov. 1, 2018

MFrankJohnson — Wed, 31 Oct 2018 12:49:21 GMT

Thanks @cbsembler. Appreciate the response.

Still having trouble getting clarification on weather or not HubSpot's "old criteria for enabling predictive lead scoring will also no longer apply."

The original predictive lead scoring setup criteria were clearly spelled out in a HubSpot KB article, but can't remember the precise detail. We'd love to quote the original HubSpot KB article entitled, "What do you need to build your predictive lead score?". However, that original URL (see below) is now conveniently redirected to ... well just click and see. (head shaking)

https://knowledge.hubspot.com/articles/kcs_article/contacts/what-do-you-need-to-build-your-predictive-lead-score

Not sure why we're redirecting old KB content so early in the transition process for new functionality when an understanding of how things USED to (currently) work frequently helps promote understanding around the new way of doing things. IMHO

Original question stands.

Re: Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

bradmin — Wed, 31 Oct 2018 13:30:10 GMT

How will multiple currencies work in context of the Salesforce integration? How is the exchange rate updated?

Use HubSpot comments on blog hosted elsewhere?

eschneider — Wed, 31 Oct 2018 13:52:01 GMT

We are using a robust CMS with multiple regions and langauges and currently host our blog posts there. We are looking to add commenting to our blog pages and I was wondering if there is a way to use the Hubspot commenting feature with some sort of integration?

The specific benefit to integrating would be to connect blog comments to our Hubspot contacts.

Our CMS has a very basic out of the box commenting feature, but I was also looking at alternatives like Disqus. Any other recommendations for commenting systems would be welcome if HubSpot is not an option.

Re: Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

Jonnydk — Wed, 31 Oct 2018 15:06:05 GMT

Hi we would like to know how we are able to partition different products. Lets say we have a divisions who deal with subscription services, online learning services and auction services. How can we benefit from the new partitioning? Are we able to run seperate landing pages and analytics per division? Will we be able to know if our customers are at different lifecycle stages per product? Example: I have a customer who subscribes to us but he is interested in Online Learning, can I attribute a different lifecycle stage to him? How can I work out attribution per division and which marketing touch point influenced their decision to become a customer?

Re: Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

Jsuphun — Wed, 31 Oct 2018 15:21:30 GMT

Hi,

I have a question relating to the new 'Enhanced Social Permission' features which allow us to assign a user to approve social posts written by another user for publishing at a later time: https://www.hubspot.com/product-updates/draft-only-permissions

We have marketing team members who manage multiple social channels at a different level and will require to keep different rights when it comes to social publishing (e.g. draft only for Corporate LinkedIn and All accounts access for product level Twitter accounts).

Is there any functionality that enables us to assign Draft only rights by social channel?

Look forward to hearing back from you.

Thanks, Jane

Lifecycle Stage: Changing from Lead to Customer doesn't give credit as MQL or SQL

dliao — Wed, 31 Oct 2018 21:11:29 GMT

My question pertains to how to mark off Lifecycle Stages in between jumping from Leads to Customer.

The reporting mechanism for this Contact Property doesn't work like how I would have imagined. Say a lead comes in and becomes a customer immediately, an Account Executive will change the Lifecycle Stage from Lead directly to Customer. In doing so, they bypass the MQL and SQL stages which undermines the ability to collect metrics. The result, is I have a bunch of leads and a bunch of customers, but reporting on MQLs or SQLs is way under the real number.

It's difficult in practice to get sales reps to manually mark each Lifecycle Stage along the process, just so "marketing" can get credit. Why doesn't the Lifecycle Stage in automatically mark off MQL and SQL if the Lifecycle Stage progresses faster than one stage at a time? It only marks off the stages if you manually take action. It doesn't record the Contact going through all those stages even if it went to the very end.

Re: Ask Us Anything: Marketing Enterprise Releases: Nov. 1, 2018

cbsembler — Thu, 01 Nov 2018 14:02:52 GMT

Hello @MFrankJohnson,

As for the previous criteria and now the updated tool they are separate. And with the new predictive lead scoring algorithm it will use these specific criteria to determine the Likelihood to close:

Demographic information contained in standard contact properties (custom properties are not used in determining close probability)
Firmographic information provided by HubSpot Insights about the contact’s company
Firmographic information about your business and HubSpot account
Interactions logged in the HubSpot CRM, such as tracked email clicks, meetings booked, calls made, etc.

If you have a HubSpot Marketing Hub account, HubSpot will also use relevant marketing data to determine close probability for your contacts:

Web analytics data
Marketing email interactions
Form submission events

This is valuable feedback for our teams on if you would like to compare and contrast data from a previous tool and an updated tool. Thank you for passing this along and please let me know if I can answer any other predictive lead scoring questions.

Thank you,

Courtney

Re: Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

agirard — Thu, 01 Nov 2018 15:44:28 GMT

Hi,

Is there any functionality that enables us to assign Draft only rights by social channel?

Look forward to hearing back from you.

Thanks, Jane

------------------

Hi @Jsuphun!

You bring up a really interesting use case. At this point in time, draft only permissions apply to all social accounts connected to your HubSpot account, and cannot be broken down by a specific social channel or account. You do however have the ability to set user permissions so they can only publish to their own accounts (the accounts a specific user connected to HubSpot).

I appreciate you presenting your intended use case for social permissions, and we'll keep this feedback in mind going forward!

Best,

Alex

Re: Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

saraher — Thu, 01 Nov 2018 15:44:37 GMT

The email send cap is really not useful if you can't exempt some email lists. For example, we have internal contacts on some lists and they are included on every email we send. We can't use the email send cap because it will prevent those contacts from getting every email.

Dashboards by domains

BusterPike — Thu, 01 Nov 2018 16:47:02 GMT

Hi,

I'd love to see how the analytics is supporting filtering by domains.

There are custom views that help with one report. However, are there methods to see a canned dashboard filtered by a domain/sub-domain?

-Buster

Re: Dashboards by domains

AnnaPerko — Thu, 01 Nov 2018 18:22:26 GMT

Hey Buster,

Thanks for the question. Right now the analytics view filtering is only available in Traffic Analytics, but not on canned dashboards. It is, however, possible to save a traffic report that is filtered by View to a dashboard or your Reports list.

Where else (which types of reports or dashboards) would you be interested in seeing domain filtering?

Thanks,

- Anna

Re: Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

Nciruolo — Thu, 01 Nov 2018 19:14:25 GMT

Hi @Jonnydk,

With the content partitioning feature you will be able to assign landing page, blog post, and website page access by teams. In the example you provided, this means you would in fact be able to run separate landing pages between your subscription services, online learning services, and auction services divisions.

To read more about the feature we have a great article here: https://knowledge.hubspot.com/articles/kcs_article/cos-general/assign-content-to-your-users-and-teams

Some of the other features you mention, like separating analytics, are not yet supported with content partitioning but our intent is to expand this functionality across the platform and solve for the scenarios you mention. If you'd like to help us in that process and/or chat more about your use case we'd love to hear from you!

Re: Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

folked — Fri, 02 Nov 2018 07:58:13 GMT

Will content partitioning be available for other entities like forms, CTAs, emails, lead flows etc.? When?

Re: Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

ariplaut — Fri, 02 Nov 2018 14:13:04 GMT

Hey @saraher -

Thanks for the feedback. Totally understand the need to ensure internal contacts receive every email. I'll pass your request along to the team.

While you can't "exempt" certain lists from the cap, you can disable the send frequency cap for specific emails. There's a quick checkbox in the "recipients" tab for a given email that says "enable send frequency cap for this send?"

Best,

Ari

- Ari

Re: Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

saraher — Fri, 02 Nov 2018 14:19:05 GMT

Yes, but if we want to seed certain lists on every email, we'd be unchecking it for every email we sent.

I'm just not sure this is a terrible useful feature if you can mark some lists as exempt or somehow exempt your company's domain(s).

Thanks.

Re: Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

brandy_asplundh — Fri, 02 Nov 2018 14:21:26 GMT

Currently you can't sync multiple currencies between HubSpot and Salesforce.

Re: Ask Us Anything: Marketing Hub Enterprise Releases: Nov. 1, 2018

ariplaut — Fri, 02 Nov 2018 14:29:09 GMT

Hey @folked -

Good question. We started with pages, because we heard that request most often from HubSpot customers. But we'll definitely be expanding the scope of content partitioning to other tools (like email, forms, etc.) in the near future.

While we don't have a specific timeframe for completion of each tool, our team is actively writing code on certain features already. Expect more tools to be partitionable in the coming months.

Best,

Ari