https://community.hubspot.com/t5/Ads/Google-Ads-Data-is-different-from-HubSpot-reporting-data/m-p/377404#M882 <P>Hello&nbsp;<a href="https://community.hubspot.com/t5/user/viewprofilepage/user-id/147785">@emilykosichek</a>&nbsp;</P> <P>&nbsp;</P> <P>We generally recommend looking at these metrics such as this for trends rather than for precise numbers as there can frequently be discrepancies between what's being shown in HubSpot and what's being shown in Google Analytics.</P> <P>&nbsp;</P> <P>There are a number of reasons for these discrepancies such as the way HubSpot and Google define sessions and how they measure the source of sessions. The article below will give you a little more context on other reasons why discrepancies may show:</P> <P><STRONG><A href="https://knowledge.hubspot.com/reports/why-do-hubspot-and-google-analytics-not-match" target="_blank" rel="nofollow noopener noreferrer"> HubSpot Analytics and Google Analytics don't match</A></STRONG></P> <P>&nbsp;</P> <P>&nbsp;Could you provide more information about the form submissions? Is the HubSpot tracking code installed in your pages and the non form submissions turned on in your account? ( <A href="https://knowledge.hubspot.com/forms/use-non-hubspot-forms" target="_self">more information here</A> )</P> <P>&nbsp;</P> <P>Kindly,</P> <P>Pam</P> <P>&nbsp;</P> <P>&nbsp;</P> Thu, 08 Oct 2020 16:12:28 GMT PamCotton 2020-10-08T16:12:28Z