topic UTM Campaign not capturing info in Ads

UTM Campaign not capturing info

PCerqueira — Wed, 19 Feb 2025 17:53:51 GMT

I just edited the tracking template for Google Ads and Linkedin, since I found that utms were being duplicated (because i also added them on the platform manually).

So, I've cleared everything on the platforms, and allowed Hubspot to take charge of the Tracking Template.

The problem is that now, when I do a real live test of searching for a Keyword in anonymous session, the utm_campaign is empty.

I think this is because the Hubspot Tracking Template is configured to use on the utm_campaign={campaign_name} , but in reality , on Google Ads what's implemented on the Account Settings is utm_campaign={_utmcampaign} , which is a manual parameter.

What's the solution here ? To create a Custom Parameter for every campaign called {_utmcampaign} with the name of the campaign, at the campaign level ?

Re: UTM Campaign not capturing info

PamCotton — Wed, 19 Feb 2025 22:48:14 GMT

Hey @PCerqueira, happy Wednesday.

It seems like the issue is due to the mismatch between the UTM parameters in your Google Ads account and HubSpot’s tracking template.

To fix this, you could set up a custom UTM parameter (like _utmcampaign) in Google Ads that matches the one used in the HubSpot tracking template.

Then, make sure the parameter is mapped properly across your campaigns.

This should allow HubSpot to capture the correct UTM campaign data.

I hope this information helps,

Pam

Re: UTM Campaign not capturing info

PCerqueira — Thu, 20 Feb 2025 10:02:14 GMT

Hello Pam,

Hubspot Tracking Template was applied to my Google Ads account correctly. I've removed everything else that was manually added by me before, at the campaign and adgroup level, like custom parameters and stuff.

Everything is Okay.

The thing is, Hubspot Tracking Template for Google shows that utm_campaign is {campaign_name} which makes us believe this is a dynamic parameter, that retrieves the campaign name automatiicallly.

But actually, after activating Auto Tracking from Hubspot, I go into my Google Ads account, and the utm_campaign that Hubspot added there was {_utmcampaign} , which is in fact a custom parameter.

So this means that no utm_campaign will be retrieved unless I go manually into every campaign in my account, and add a custom parameter called {_utmcampaign} with the value filled in individually in every campaign.

This doesn't make any sense.

Re: UTM Campaign not capturing info

SanjayKumar — Mon, 18 Aug 2025 11:48:44 GMT

Hi @PCerqueira,

The reason your utm_campaign is coming through empty is that HubSpot’s tracking template expects Google to insert {campaignname} (or another built-in value), but as you mentioned your account is currently set up with a custom token {_utmcampaign}. In such case Google will not fill this automatically unless you’ve defined that custom parameter at the campaign or ad group level.

To overcome this issue you should use Google’s native {campaignname}
In the HubSpot tracking template, use utm_campaign={campaignname}
This way, Google dynamically fills in the actual campaign name without requiring any manual parameters.
Another option is to stick with custom {_utmcampaign}

But you need to go into every campaign (or ad group) and set _utmcampaign = My Campaign NameBut this is not recommended because if campaign names change, you have to remember to update the custom parameter.