topic Cannot sync events based on custom lifecycle stages to Facebook ads in Ads

Cannot sync events based on custom lifecycle stages to Facebook ads

Ngocdiep25 — Wed, 13 Nov 2024 09:54:00 GMT

I have custom lifecycle stages defined in HubSpot and but I cannot create Conversion Events based on them in Ads (Events to sync with Meta). It only shows default HubSpot lifecycle stage values, cannot see any custom one though it works fine with Google ads.

HubSpot support told me that custom lifecycle stages are not supported for ad events in Meta. So I wonder if there is any 3rd party tools to help map those events to the good ones.

Re: Cannot sync events based on custom lifecycle stages to Facebook ads

kennedyp — Wed, 13 Nov 2024 17:52:40 GMT

Hi @Ngocdiep25! Welcome to the Community-- happy to have you here 😊

Thanks for the question. I want to invite some subject matter experts to see if they have any suggestions.

Hey @Josh, @Bryantworks, @Brenner do you have any thoughts on mapping custom lifecycle stages with Meta ad events?

Best,
Kennedy

Re: Cannot sync events based on custom lifecycle stages to Facebook ads

Brenner — Thu, 14 Nov 2024 15:13:59 GMT

Hello, @Ngocdiep25 !

Hope my message find you well

Unfurtlanely, we can't do it for Facebook.

Here's some ideas that I believe you can do it:

> If they do some actions inside in your platform or website, you can send this event to GTM (Google Tag Manager) and inform Meta Ads through GTM - reference here

> Send custom event to Meta ads based on this article: reference here

Hope this helps

Thank you @kennedyp for tagging me here !!