topic Re: LinkedIn Audience in HS in Ads

LinkedIn Audience in HS

KdeJong3 — Thu, 12 Sep 2024 09:57:02 GMT

Hi all,

I'm looking to get the LinkedIn Ads demographic information and log it the the company record. These have not converted yet on the site so there is no pixel data, but they DID interact with our LI ads, what's the best way to do this?

Re: LinkedIn Audience in HS

himanshurauthan — Thu, 12 Sep 2024 10:19:40 GMT

Hi @KdeJong3,

To capture LinkedIn Ads demographic info in HubSpot for users who interacted but haven’t converted yet:

Connect LinkedIn Ads to HubSpot: Make sure your LinkedIn Ads account is integrated with HubSpot through Marketing > Ads.
Capture Lead Data: HubSpot's ad tool will automatically gather key info like job titles, companies, and industries from the LinkedIn ads interactions.
Log the Data: Set up a workflow to record this demographic info in the Company records for future use.

This way, you can track LinkedIn engagement and use that data for better targeting, even if they haven't converted yet.

Best regard!

Re: LinkedIn Audience in HS

KdeJong3 — Thu, 12 Sep 2024 10:24:06 GMT

What you said seems true, exept I don't see that this works for companies/contact who haven't converted yet. Where is that data inside of marketin>ads?

Re: LinkedIn Audience in HS

himanshurauthan — Thu, 12 Sep 2024 10:26:43 GMT

You're right—HubSpot typically pulls in data for leads who have converted. For those who haven’t yet converted, demographic data from LinkedIn Ads might not show up directly in the Marketing > Ads section.

A workaround is to:

Check LinkedIn Campaign Manager: Export the demographic data (job title, industry, company size) from LinkedIn Ads reporting.
Manually Upload to HubSpot: You can then import that data into HubSpot by creating a list of contacts or companies based on LinkedIn interactions.

This would allow you to track engagement even for non-converted leads.