topic FB lead ads/form automated emails on conversion in Ads

FB lead ads/form automated emails on conversion

mohamedhamad — Mon, 18 Mar 2024 11:15:35 GMT

I'm using Facebook lead ads and lead forms. With lead forms I've got submissions synced to hubspot. I also have an automation on the specific ad to send an email to conversions.
im having an issue that the emails are not sending because i get a message that the lead hasn't subscribed.
how do i set it so that i can send the lead an automated email to get the lead magnet they converted on the form for ?

Re: FB lead ads/form automated emails on conversion

Jigar_Thakker — Mon, 18 Mar 2024 11:30:45 GMT

@mohamedhamad

Can you share the screenshot of the automation you have set and the message you are getting?

Re: FB lead ads/form automated emails on conversion

mohamedhamad — Mon, 18 Mar 2024 11:38:21 GMT

the automation is a simple one to send the lead a follow up email when they convert

Re: FB lead ads/form automated emails on conversion

Jigar_Thakker — Mon, 18 Mar 2024 11:47:55 GMT

@mohamedhamad

This usually happens when the recipient has previously unsubscribed from all your email subscription types

As mentioned in this article there are a few more reasons why this happens kindly go through this article: https://knowledge.hubspot.com/marketing-email/email-error-when-sending-to-contact

Re: FB lead ads/form automated emails on conversion

mohamedhamad — Mon, 18 Mar 2024 11:49:17 GMT

These are net new conversions. Never before in our lists. We are targeting new leads n none have interacted before

Re: FB lead ads/form automated emails on conversion

Jigar_Thakker — Mon, 18 Mar 2024 11:56:08 GMT

@mohamedhamad

Okay, also one more question have you set all these contacts as marketing Contacts to send them marketing emails? if not please set the contacts as marketing contacts to whom you want to send the emails and then retry to send them marketing emails.

Re: FB lead ads/form automated emails on conversion

mohamedhamad — Mon, 18 Mar 2024 11:55:36 GMT

Can I set them as marketing contacts globally? So far we've been doing it manually because things haven't worked with this automation

Re: FB lead ads/form automated emails on conversion

mohamedhamad — Mon, 18 Mar 2024 11:59:45 GMT

this option was already set

Re: FB lead ads/form automated emails on conversion

Jigar_Thakker — Mon, 18 Mar 2024 12:02:05 GMT

@mohamedhamad

In this article all the options are available how you can set contacts as marketing: https://knowledge.hubspot.com/records/set-contacts-as-marketing

Also please look for this option to automatically set contacts as marketing through forms

Re: FB lead ads/form automated emails on conversion

mohamedhamad — Wed, 20 Mar 2024 06:17:46 GMT

Found the solution. This HubSpot instance for this particular client had an EU server, where the GDPR settings were stricker. I had to manage the Data Privacy settings to make sure to allow us to send messages to people when they converted on a lead form from FB as a legitamate interactions

Re: FB lead ads/form automated emails on conversion

Jigar_Thakker — Wed, 20 Mar 2024 07:25:38 GMT

@mohamedhamad

Thanks for sharing it was nice talking to you : )