topic Re: Enhanced Conversion in Google Ads in Ads

Enhanced Conversion in Google Ads

GBreccia — Wed, 28 Feb 2024 16:56:43 GMT

Hi,

I just create an event in Hubspot for a form submission with the new enhanced conversion feature released by Hubspot.
So when a user send a form, the hubspot event should send the email, phone and adress to the corrisponding conversion in Google Ads.

I see that the conversion in Google Ads synced with the Hubspot Event doesn't have automatically the enhanced conversion flag.

Should I activate that option? If yes wich type?

Also the support was vague on what to do in Google Ads side.

Re: Enhanced Conversion in Google Ads

PamCotton — Wed, 28 Feb 2024 21:50:15 GMT

Hey, @GBreccia, thank you for posting in our Community!

Regarding your question about the enhanced conversion flag in Google Ads, it's a good practice to activate this option to ensure that the data passed from HubSpot to Google Ads is properly recognized and attributed.

I want to invite our top experts @Jonas_De_Mets, @Jigar_Thakker @CHawkins, do you have any recommendations for the @GBreccia matter?

Thank you,

Pam

Re: Enhanced Conversion in Google Ads

GBreccia — Thu, 29 Feb 2024 07:41:34 GMT

Thank you, Pam! Also, which type of setup do I need to select in the case where it's mandatory to "turn on enhanced conversions" for that HubSpot event? (I presume API...)

Re: Enhanced Conversion in Google Ads

ERTCZisty — Thu, 29 Feb 2024 20:52:40 GMT

@PamCotton @Jonas_De_Mets, @Jigar_Thakker @CHawkins @GBreccia

I have the exact same question. I'm updating our Google Ads conversions now - but I'm unsure if I should select "Google Tag" or "Google Ads API" inside of Google Ads settings.

We're primarily interested in sending offline conversions via the HubSpot <> Google Ads integration, rather than capturing enhanced conversions on primary intake, as those leads may not be qualified.

I'm currently set to "Google Ads API" - but it would be great to get some guidance here as this context is absent from the knowledge base!

Re: Enhanced Conversion in Google Ads

GBreccia — Fri, 01 Mar 2024 09:02:18 GMT

Hi Pam,
I found this hubspot article:
which says:

The Turn on enhanced conversions option in your Google conversions settings will also be automatically selected within 48 hours of the first event sync from HubSpot. You do not need to manually turn on this option to sync new or existing conversion events for form submissions.

What should our next steps be?

Thanks

Re: Enhanced Conversion in Google Ads

BérangèreL — Wed, 06 Mar 2024 14:31:41 GMT

Hi @GBreccia and @ERTCZisty, I hope that you are well!

I understand that you are looking for form submission events.

I checked for you and I can see in this article "How your form submission data will sync with Google" that after creating a form submission conversion event in HubSpot, contact data from contacts who submit HubSpot forms on your site will be synced with your Google ad account.

Data such as email addresses, phone numbers, first names, last names, and street addresses will be hashed using the SHA-256 algorithm before being uploaded.

The Turn on enhanced conversions option in your Google conversions settings will also be automatically selected within 48 hours of the first event sync from HubSpot. You do not need to manually turn on this option to sync new or existing conversion events for form submissions.

HubSpot adheres to the following process when sending data for Google's enhanced conversions for web. This information will be configured by HubSpot, and users will not need to take any action.

Also, regarding which option to choose (whether Google Tag or Google Ads API), since this is in Google's interface, the best option would be to contact Google Support to see which option is the best for your use case.

I'd like to invite our Top Experts and some of our Community Members to join this conversation:

Hi @jolle, @Bryantworks, @Alex_Elborn, @LizaW, @STaruc, @MEmran, @DHauge and @jkeough78 have you been creating event with form submission with the new enhanced conversion feature? If yes, do you have suggestions to help @GBreccia and @ERTCZisty, please?

Thank you so much and have a fantastic day!

Best,
Bérangère