Events for Google Ads - now using enhanced conversions

LVieira9 — Wed, 21 Feb 2024 14:48:36 GMT

Good morning,

I noticed that when creating events in HubSpot, the enhanced conversions option is now being used, whereas previously integration with GCLID was used. I would like to understand the impact of the change, whether now all events will be sent based on the integration via enhanced conversions for leads (https://developers.google.com/google-ads/api/docs/conversions/enhanced-conversions/leads) or whether they will still be sent with the GCLID (https://developers.google.com/google-ads/api/docs/conversions/upload-clicks), just sending personal data as a complement.

Re: Events for Google Ads - now using enhanced conversions

PamCotton — Wed, 21 Feb 2024 22:46:24 GMT

Hey @LVieira9, thank you for posting in our Community!

As the enhanced events are linked to form submissions.

Pixel: if you have previously installed a Google pixel to your HubSpot account, the pixel will display. If there is not, click Add pixel to install a new Google pixel.
Accept Google's customer data terms: this is required the first time you create a form submission ad conversion event using Google's enhanced conversions for web. Click the link to your Google settings to read and accept the terms.
Google conversion action: select whether to create a new event or map the form submission to enhance an existing Google conversion event.
- Create a new conversion action for this HubSpot form: select a conversion action the event should be mapped to in your Google Ads account.
- Map HubSpot form to an existing conversion action: search and select an action from a list of existing Google conversion actions in your Google Ads account.
Value: specify a monetary value for your event. This field will not display if you've chosen to map your form to an existing Google event.
Consent to share data: Google requires visitors' consent to share data. Depending on the settings chosen on your individual forms, visitors will see the explicit or implicit consent to process data. Select a property and property value used to store and indicate a contact's consent to share data.
- Custom contact property: select a property used to collect a contact's consent to share data.
- Property value that indicates consent: select a property value from the above property that indicates the contact's consent.
Data sharing: select the checkboxes next to the contact data that you would like to share with Google. You can choose to share a contact's email address, phone number, and address.

Google Primary action: when creating an event for a Google Ads account, if you've set the event as a Primary action, it will be reported in the Conversions column in Google reports used for bidding. This tells Google which conversions to optimize for in ad campaigns using an automated bidding strategy. Learn more about how this feature works in Google's documentation.

Please do let me know if there is anything further.

Kindly,

Pam

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Events for Google Ads - now using enhanced conversions

Re: Events for Google Ads - now using enhanced conversions