topic Re: How does the Ad Leads Closed report populate? in Ads

How does the Ad Leads Closed report populate?

Luciaac — Wed, 17 Jan 2024 10:21:45 GMT

I am having an issue with the report that measures the deals closed from paying ads. The numbers on't remain consistent throughout time and I've noticed that deals closed are higher than the leads from the campaigns. For example, a search campaign gave me 100 leads in 2023 and in Hubspot it says that the same campaign closed 103 deals. How is that possible?

Re: How does the Ad Leads Closed report populate?

karstenkoehler — Wed, 17 Jan 2024 10:24:16 GMT

Hi @Luciaac,

Can you share the exact name of the report or let me know whether this is a report you created yourself?

There isn't any report in the library called "Ads leads closed", that's why I'm asking.

Could you share a screenshot of the report settings and filters?

Best regards

Re: How does the Ad Leads Closed report populate?

Luciaac — Wed, 17 Jan 2024 13:40:59 GMT

I don't know what the official name of the report is, but it's in the Dashboard section. I believe this was created by someone in my team before I joined the company. However, the report shows you the paid campaigns (LI, Google Ads) that have brought paying clients, and tells you which campaigns they came from. Does that make sense?

Re: How does the Ad Leads Closed report populate?

Luciaac — Wed, 17 Jan 2024 13:42:41 GMT

The settings and filters for this report are the following:

Re: How does the Ad Leads Closed report populate?

karstenkoehler — Wed, 17 Jan 2024 13:42:57 GMT

@Luciaac that's unfortunately not enough detail for me to help. Can you please share a screenshot of the report settings and filters?

Re: How does the Ad Leads Closed report populate?

karstenkoehler — Wed, 17 Jan 2024 13:44:10 GMT

@Luciaac could you please open this in the report editor and check, in the top left corner, which data sources are being used in the report and which one is the primary one?