topic Re: Conversion tracking issues in Ads

Conversion tracking issues

ezzat — Fri, 15 Sep 2023 20:36:25 GMT

Hello,

I'm using Hubspot forms and landing pages to obtain leads. These leads are counted as conversions within hubspot. However, when opening the Google Ads dashboard, I have no conversions listed. How do I make Google also recognize these conversions?

Re: Conversion tracking issues

Jnix284 — Fri, 15 Sep 2023 22:07:37 GMT

@ezzat do you have Google Ads connected to HubSpot?

Re: Conversion tracking issues

ezzat — Sat, 16 Sep 2023 22:03:24 GMT

I do! It's connected as well as a pixel.

Re: Conversion tracking issues

Jnix284 — Sun, 17 Sep 2023 13:48:48 GMT

@ezzat ok great!

Regarding the conversions not showing in Google Ads, have you already configured your lead conversion actions?

HubSpot is able to show conversions based on the Google Ad data and CRM data, but Google Ads doesn't have access to your HubSpot data.

Re: Conversion tracking issues

ezzat — Mon, 18 Sep 2023 13:19:58 GMT

Nope, haven't set it up. I'll go ahead and do that right now. I noticed there will be two Google Tags associated with the site. One of these Google Tags is Hubspot managed and is already relaying stats to ads, just not conversions.

Re: Conversion tracking issues

Jnix284 — Mon, 18 Sep 2023 13:21:38 GMT

ok cool @ezzat, hopefully this should close the loop on conversions!

Re: Conversion tracking issues

ezzat — Mon, 18 Sep 2023 13:31:06 GMT

Is there a way to remove the Google tag that Hubspot automatically adds to landing pages? I don't see the tag and its associated tag ID anywhere in my Google Tag account.

It's interfering with a tag that I'm using to track the conversions.

Re: Conversion tracking issues

Jnix284 — Mon, 18 Sep 2023 13:31:06 GMT

@ezzat You'd have to remove the connection to HubSpot, which I don't recommend, but if you use Google Tag Manager for this and all of your other tags/scripts, it should help reduce the impact.

Re: Conversion tracking issues

ezzat — Mon, 18 Sep 2023 13:38:10 GMT

Gotcha, just removed it. Thanks for the help.

Re: Conversion tracking issues

Jnix284 — Mon, 18 Sep 2023 17:20:55 GMT

You're welcome @ezzat happy to help!